SEO Positive Responds to the Introduction of Google Now to iPhone

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The search marketers at Essex-based agency, SEO Positive, have reviewed the news that Google Now is now available on iPhone and iPad, with the Google Search app.

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the introduction of Google Now to Apple products could prove to be a useful asset to local businesses

Through their official blog, Google revealed that the launch of Google News on Apple’s products would help smartphones become “even smarter.” Previously limited to devices running Google’s own Android system, the move is designed to help consumers’ days run more smoothly, by presenting them with the right information at the right time. It also means the devices can share news updates on stories that users have been following.

As one of the country’s leading online marketing companies, SEO Positive’s work naturally revolves heavily around Google’s actions. The adaptive nature of the team allows their clients to benefit from the extra traffic that comes with first page search positions. Head of Search, Matt Wood, explains how the introduction of Google Now to Apple products could prove to be a useful asset to local businesses.

“The ability to suggest shops, restaurants and services based on where a consumer is, as well as their past search behaviour allows locally based businesses better access to the most profitable potential business. It will be interesting to see what this introduction will have on mobile search overall, which is continuing to grab more and more of the market share.”

“It is important for firms that rely on local trade to tap into these sorts of developments to ensure that potential customers aren’t snapped up by your competitors.”

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, reputation management and website design.

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