AbsolutData Expands U.K. Senior Leadership to Support Rapid Growth

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Balazs Vertes, Mario de Luca and Eli Kling will help support growth as the company expands globally.

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AbsolutData, an award-winning global analytics and research firm, announces today three key senior leadership appointments in the United Kingdom.

Just months after opening its London office, AbsolutData is expanding its leadership team to support rapid growth in the region. The London location was AbsolutData’s first new office expansion since receiving $20 million in funding in August 2012.

“AbsolutData is committed to serving the analytical needs of companies based in the U.K. and Europe,” said Anil Kaul, CEO of AbsolutData. “The addition of a strong leadership team in the London office signals the importance AbsolutData attaches to these markets. This will also ensure that we have a local team to serve our customers better as well build a stronger relationship with them.”

With over 15 years of experience in macroeconomic research, market, customer and competitive insight, and consulting on strategy for business and finance industries, Balazs Vertes joins AbsolutData as Director of Business Development. Prior to joining AbsolutData, Vertes focused on financial analytics and economic research at firms in Hungry and New Zealand, and at BT Global Services as head of insight for Europe, Middle East and Asia (EMEA).

Mario de Luca joins AbsolutData as Director of Client Development after 15 years of successful business development in a variety of roles across industries, ranging from enterprise software to outsourced marketing solutions. His experience managing and driving growth in marketing, consultancy and data service areas is essential as he works to expand AbsolutData’s client base across industries.

As Director of Analytics for EMEA, Eli Kling will oversee the application of advanced statistical techniques to guide business decisions and processes for clients. His background in research and analytics spans more than 13 years across multiple countries, including Israel, Austria, Denmark and the U.K. Most recently, Kling supported an extensive geo-demographic segmentation solution for GeoBusiness (AtomiCube) using information from the 2001 U.K. Census.

“I am very pleased to welcome Mario, Eli and Balazs to AbsolutData,” said Kulpreet Singh, Senior Vice President and Head of EMEA at AbsolutData. “The addition of this senior talent demonstrates our increased focus on bringing effective business and marketing analytic strategies in Europe. I look forward to the team working closely with our clients to help deliver analytical insights that lead to sustained business impact.”

AbsolutData continues to ramp up support in the U.K. with several local initiatives, including sponsoring one of London’s largest analytics events, Innovation Enterprise’s Big Data Innovation Summit this week.

For more information about AbsolutData’s global analytical capabilities, visit absolutdata.com.

About AbsolutData:
AbsolutData is a global leader in applying analytics to drive sales and increase profits for its customers. AbsolutData has built strong expertise and traction with Fortune 1000 companies across 40 countries. The company specializes in big data, high end business analytics, predictive modeling, reporting and data management services. These services provide significant value to clients by helping them optimize marketing spends, undertake targeted marketing, and using customer relationship analytics to achieve superior retention and cross sell. The company is investing in emerging areas such as big data, web and social media analytics. Founded by Dr. Anil Kaul, Sudeshna Datta and Suhale Kapoor who come with experience at McKinsey, Mitsubishi, Kraft and Pfizer, it currently employs over 300 professionals across offices in San Francisco, Los Angeles, New York, Chicago, London and Gurgaon. http://www.absolutdata.com.

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