We created an exciting campaign that gives fans even more of what they want; a fun place to submit their own interpretations of life, family, friends and food.
Londonderry, NH (PRWEB) May 03, 2013
Stonyfield, the world’s leading organic yogurt maker, is celebrating 30 years of waking up with some very loyal breakfast eaters by launching a social media campaign that is all about fans. From May 1st through June 30th Stonyfield will be asking its fans to use the #WakeUpWithStonyfield hashtag in social media posts, and in return, the company will share fan content throughout its online communities, highlighting its biggest followers. The #WakeUpWithStonyfield campaign will prominently feature user-submitted photos and stories about organic lifestyles on Twitter, Instagram, Facebook, and Pinterest.
Each day will feature a different theme such as “wake up inspired” or “wake up spooning” – providing ample opportunities for fans to find their photos, stories and smiles on Stonyfield’s social media sites. Themes will also incorporate national holidays such as “wake up remembering” for Memorial Day, and “wake up organized” for ‘National Clean Room’ day.
“We have amazing, passionate fans and over the last few months we’ve seen a big increase in the number of photos they are sharing with us online,” said Amy VanHaren, Stonyfield Senior Social Media Manager. “So we created an exciting campaign that gives fans even more of what they want; a fun place to submit their own interpretations of life, family, friends and food. Since we began using Facebook, our fans have loved showing us their organic ‘ah ha’ moments, and we’re looking forward to seeing them visually across our social space.”
Morning Emails Motivate Fans to Rise and Shine
To stay on top of each day’s theme and join in the fun, fans can sign up for morning emails from Stonyfield at http://www.stonyfield.com/wakeup. Throughout the campaign, everyone that signs up for Wake Up with Stonyfield emails will be sent coupons from Stonyfield as well as other offers from like-minded organic and natural companies including: Burts Beees, The Honest Company, Gaiam TV , Applegate, Happy Family, and Earthbound Farm.
Waking Up Where the Fans Are
As part of the #WakeUpWithStonyfield campaign, Stonyfield will also ‘wake up’ in Chicago – the city that has the largest concentration of Stonyfield social media fans. From May 14th-16th, through geo-targeted tweets, Stonyfield will ask fans to tweet out their “L” stops, their grocery shops, and other local hot spots, so the Stonyfield crew can personally deliver Wake Up yogurt deliveries. Stonyfield is the first company to crowd source yogurt deliveries and it’s eager to let fans dictate where the Stonyfield yogurt truck stops.
For more information about the #WakeUpWithStonyfield campaign and to participate, fans can sign on to http://www.stonyfield.com/wakeup.
Stonyfield, celebrating its 30th year, is the world's leading organic yogurt company. Its certified organic yogurt, smoothies, milk, cultured soy, frozen yogurt and ice cream are distributed nationally. The company advocates that healthy food can only come from a healthy planet. Its use of organic ingredients helps keep over 200,000 farm acres free of toxic, persistent pesticides and chemical fertilizers known to contaminate soil, drinking water and food. To help reduce climate change, Stonyfield offsets all of the CO2 emissions generated from its facility energy use. Stonyfield also donates $2 million of its yearly profits to efforts that help protect and restore the Earth. For more information about Stonyfield, its products and initiatives, visit http://www.stonyfield.com or follow Stonyfield on Twitter @Stonyfield and on Facebook http://www.facebook.com/StonyfieldFarm.