New York, NY (PRWEB) May 06, 2013
Opt-Intelligence announced today that Craig Anderson has joined the company as President and Chief Operating Officer. Anderson adds critical depth to the executive team as it takes steps to build upon Opt-Intelligence’s industry leading online opt-in advertising technology platform and ad network.
Anderson was a Vice President in the restructuring practice of The Blackstone Group, a leading investment and advisory firm. His experience also includes five years with global law firm O’Melveny & Myers. While at O’Melveny & Myers, Anderson served as Opt-Intelligence’s outside counsel.
Anderson commented, “Management has done a great job of building a best-of-breed technology and an ethos of integrity and innovation at Opt-Intelligence. I am fortunate to be joining such a forward looking, respected company.”
Joe Broumand, Opt-Intelligence’s Founder and Chief Executive Officer, said, “Craig’s unique experience with finance and law, strategic mindset and deep familiarity with our business make him a tremendous addition to the Opt-Intelligence family.”
Anderson added, “As advertisers seek new ways to initiate one-to-one customer relationships, and publishers look for new ways to monetize their websites, demand is surging for the online ad solutions Opt-Intelligence offers. I am excited about the challenge of helping to guide strategic growth for our thriving ad network and developing areas such as mobile and video.”
Anderson received a BA in Economics from the University of California, Berkeley, a JD from Harvard Law School, and an MBA in Finance from the Wharton School of the University of Pennsylvania.
Founded in 2003, Opt-Intelligence operates the leading global, opt-in advertising network built on the company’s proprietary Clear-Request® technology. Opt-Intelligence introduces advertisers to their future customers and enables websites to monetize sign-up paths with a seamless, high quality user experience. Opt-Intelligence provides many different ad placement options including co-registration, post-registration, banner, mobile and video.