Competing against a variety of marketing agencies, the KPA in-house marketing team went above and beyond with their webinar campaign.
Lafayette, CO (PRWEB) May 02, 2013
KPA, a Professional Services company, today announced it has received a 2013 Gold Key Award from the Business Marketing Association. The recognition took place at the annual Gold Key Awards gala, Friday, April 26, at The Seawall Ballroom in the Denver Center for the Performing Arts.
The award was for the “Total B2B campaigns” category, which KPA won with their weekly webinars. For several years, KPA has had a popular webinar series covering issues relevant to their business, prospects, and clients. Originally conceived as a combination of brand awareness, lead generation, and retention program, the series developed into the most successful marketing program at KPA. “The technology and strategy behind our webinars was a lot of fun to develop. We refined our process to be very efficient and scalable, allowing us to deliver webinars on a wide variety of topics with limited time and resources. It’s great to see the campaign achieve this degree of success,” said Eli Snyder, Webmaster.
In 2012 the webinar program was dramatically expanded and improved with the goal of promoting the webinar program as its own brand, appealing to a larger audience, and promoting KPA webinars as a premier educational resource for vertical markets. With over 106 webinars in 2012, greater than 25,000 registrations, in a market of 18,000 dealerships, KPA exceeded their goal, thereby winning the Gold award for Total B2B Campaigns.
“Competing against a variety of marketing agencies, the KPA in-house marketing team went above and beyond with their webinar campaign, using a total of 25 internal speakers and 29 guest-speakers, including an EPA speaker, amongst other prominent guests. 60% of participants in Environment & Safety and HR Management webinars were KPA clients, contributing to an all-time high client retention of 93%,” said Becky Ross, Marketing Manager, KPA.
The Gold Key Awards is recognized as Colorado’s most prestigious competition dedicated solely to business-to-business marketing communications. This year’s program had 164 entries from Colorado’s top B2B businesses and agencies. Entries were reviewed by a panel of six independent judges from across the country, representing agency and corporate marketing professionals. Only 17% of the entries received a Gold award.
“The BMA Board of Directors extends our congratulations to the winners of this year’s awards program. It is a fiercely competitive program that truly recognizes the very best in business-to-business marketing for 2013,” says Marilee Yorchak, CAE, Executive Director, Colorado Business Marketing Association. “With our emphasis on results and the quality of entries, the BMA Gold Key Awards is one of the most coveted by marketers in Colorado.”
KPA is a dealer services and Internet marketing provider for over 5,000 automotive, truck, and equipment dealerships and service companies. KPA provides consulting services and software for three industry-specific product lines: Environment & Safety, HR Management, and Internet Marketing. KPA joined the Inc. 500/5000 list of fastest growing companies in 2012. For more information, visit http://www.kpaonline.com.
About the Business Marketing Association
The Business Marketing Association (BMA) is a national organization that unites professionals who specialize in business-to-business marketing and communications. The Colorado Chapter has more than 475 members and one of the largest and strongest chapters in the country. The BMA Gold Key Awards is Colorado’s most prestigious competition dedicated solely to business-to-business marketing. For more information, visit http://www.bmacolorado.org.