TTi Global President/CEO Lori Blaker Launches Third YouTube Video in the “Leadership Values” Series

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TTi Global just released “Cultural Respect,” the third in a series of videos entitled “Leadership Values” featuring Lori Blaker, President/CEO of TTi Global.

People Driving Change

Do your homework. Make sure that you understand the local landscape and the local customs. It is critical. - Lori Blaker

This latest video features highlights from her recent appearance at the US Chamber of Commerce’s “Advancing Women to the Top” leadership breakfast, where she spoke on the importance of gender diversity and leadership.

Blaker candidly shared her personal experiences, as a woman of doing business in other cultures around the world, “Here I am in the automotive industry and there would be weeks I would go to meeting and I was the only woman in sight, so it was tough. Globally at least, because I had a title of President and CEO, people were more curious. In Muslin countries it’s been a challenge, I have to travel all the time with men, I have to cover my head. If I am in Saudi, I have to wear an abaya. Even in some of the Asian countries, it has been very difficult.”

Blaker stressed the way to overcome cultural barriers was to really know your business, “I find however, that once you start to speak, and as long as you listen and you understand where your customers are at, and if you can speak with intelligence, all of a sudden they sit back. Then they say “Oh she does know what she is talking about and she is bringing me some good ideas. Once you get to that point you are okay.”

The importance of understanding local customs and showing respect, Blaker emphasized are critical, “For women you just have to take it slow and you have to ask a lot of questions. You must become very, very aware of local culture and local customs. If you offend someone even inadvertently, it takes you ten steps backward and then you have to overcome that before you can start to do business. So do your homework. Make sure that you understand the local landscape and the local customs. It is critical.”

At the helm of one of the fastest growing women-led organization in North America, Lori Blaker serves as a devoted advocate for gender equality. Blaker’s leadership skills are demonstrated by the fact that TTi Global has ranked consistently among the "Top 25 Woman-Run Businesses in the USA" as recognized by the Women's Business Enterprise National Council. In 2012 President/CEO Lori Blaker received the “Leader of Leaders” Award from Leadership Oakland. Additionally she was a part of the first ever US Department of Commerce trade mission to Afghanistan.

TTi Global has experienced 263 percent growth over the past five years and continues to receive recognition for corporate achievement. In 2012, TTi Global earned a position on the coveted Inc. Magazine’s 5000 list for the second time. TTi Global was ranked as one of Michigan's fastest growing privately-held companies (as recognized by Crain's Detroit in 2010 and 2011) and ranked as one of the fastest growing private companies in America (according to Inc. Magazine).

About TTi Global
TTi Global provides staffing, learning, research and consulting solutions to industries across various sectors with automotive as a core focus. TTi Global oversees operations on five continents with offices spanning the globe, which include Australia, Brazil, Canada, Chile, China, India, Japan, Mexico, Peru, South Africa, Thailand, Venezuela, UK and most recently Afghanistan.

With a staff of over 2000 employees in international operations, they offer a wide range of services, tailor made to drive business goals, including business consulting, research, staffing, workforce development and learning solutions. TTi Global world headquarters are located in Rochester Hills, Michigan.

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Nancy Thompson
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