WatchMojo Surpasses 1.5 Billion All-Time Views on the Strength of YouTube Channel Growth

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WatchMojo grows YouTube channel five-fold in past year, with audience watching over 50 million minutes of content each month.



We have demonstrated an ability to grow our audience and revenues on YouTube as it continues to grow as the most important and dominant video platform in the world.

WatchMojo – one of the largest independent producers of premium video content – hit several milestones during the month of April 2013 after streaming 675 million videos in the previous 12 months.

Throughout April, WatchMojo surpassed:

  •     1.5 billion all-time views across its distribution network;
  •     200 million all-time views on its YouTube channel;
  •     200,000 subscribers on its YouTube channel, less than four months after reaching 100,000 subscribers in December 2012.

The company’s YouTube channel has experienced explosive growth, growing from 3 million monthly views to 15 million monthly views in one year. More recently, the company’s YouTube streams grew from 10 million to 15 million from March to April 2013, effectively doubling since February.

WatchMojo’s high quality, highly engaging content has stood out on YouTube - the number one video site according to comScore - at a time when marketers are focusing more and more on engagement and time spent watching content. WatchMojo’s 200,000 subscribers watched nearly 55 million minutes of content during April. The company is on an annual run rate to add 750,000 subscribers throughout 2013, despite having only had 25,000 subscribers at the beginning of 2012.

"We have demonstrated an ability to grow our audience and revenues on YouTube as it continues to grow as the most important and dominant video platform in the world," states company CEO Ashkan Karbasfrooshan.

Since 2006, the company catalog of over 8,000 evergreen videos has spanned:

  •     categories including Automotive, Business & Technology, Comedy, Fashion & Beauty, Film, Health & Fitness, History, Lifestyle, Music, Politics, Science & Space, Sports, Travel and Video Games;
  •     themes, including features like top 10 lists, biographies and profiles that cut across those categories;
  •     its “This Day in Video” series, which retells history through video by covering the people, places and events that have shaped history and pop culture.

As a testament to the company’s informational and entertainment value, WatchMojo has expanded its footprint in the education space by providing academic publishers with video programming to teach English and reinforce their traditional curriculum.

In late April, the company set its sights on interactivity, having launched the Video Suggestion Tool, which allows viewers to suggest video ideas and to vote on other viewers’ suggestions.

In May, it will launch an interactive Q&A game leveraging its library of videos.

About WatchMojo

WatchMojo informs and entertains through video by covering the people, places and trends that have shaped history. The company’s short-form factual infotainment programming answers questions on Who, What, Where, When and Why across thousands of topics in Automotive, Business, Comedy, Education, Fashion, Film, Food, Health & Fitness, History, How To, Lifestyle, Music, Politics, Science, Space, Sports, Urban Living, Technology, Top 10s Lists, Travel and Video Games.

By providing videos to the world’s largest media companies and academic organizations, WatchMojo is a leading producer of professionally produced, premium, brand-safe, evergreen videos. The company’s catalog of 8,000 videos has generated 1.5 billion video views online and billions more in out-of-home digital networks, reaching nearly 50 million consumers on over 100 thousand screens worldwide in tens of thousands of retail locations.

In 2012, Digiday picked WatchMojo as one of three finalists, alongside CBS and HBO, in the Best Entertainment category at the Digiday Video Awards. Marketing Magazine named WatchMojo one of Canada’s Digital Media Companies to Watch in its September 2011 issue. Ernst & Young nominated Ashkan Karbasfrooshan for Entrepreneur of the Year in its 2012 media category.

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Ashkan Karbasfrooshan
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