Flexible packaging is growing in popularity as brand managers explore ways to revitalize their product’s image.
Cleveland, Ohio (PRWEB) May 07, 2013
The Kennedy Group, a leading provider of packaging, labeling, and identification solutions, offers flexible packaging that benefits both brand managers and manufacturers.
Flexible packaging is growing in popularity as brand managers explore ways to revitalize their product’s image. Convenience packaging and the trend towards single-service containers are driving demand for lightweight, portable products that are safe and provide long shelf life.
Innovative package designs with eye-catching, photo-quality graphics attract consumers. The “pop” of quality printing and the functional performance of flexible packaging enhance the brand recognition so important to consumers. Short run requests and the quick turnaround times available with flexible packaging facilitate speed-to-market to take advantage of consumer demands and trends.
Flexible packaging solutions from The Kennedy Group offer benefits to manufacturers as well. Cost-effective flexible packaging allows smaller manufacturers to emulate a larger manufacturer’s packaging and shelf appeal.
During manufacturing, these lightweight, printable packages are well suited for producing smaller quantities at competitive prices. And, lighter packages take up less space, which means significant savings in warehousing and transportation costs.
Convenient, portable, and re-sealable flexible packaging is ideal for products such as single-serve snacks and nutrition bars, personal care products, health products, and even pet foods. Flexible packaging is adding fresh appeal to products, enhancing brands, and catching the attention of today’s grab-n-go consumers.
For more information about flexible packaging and other labeling products available from The Kennedy Group, visit the company’s website at http://www.kennedygrp.com.
About The Kennedy Group
The Kennedy Group, a family owned and operated business since 1974, is a leader in providing market-tested and innovative solutions to help customers package, promote, identify and track their products.
Headquartered just east of Cleveland, Ohio, The Kennedy Group is based in an
80,000 square foot corporate facility with global reach to serve and supply our customers in 40 states and seven countries. Our leadership and solutions contribute to the success of customers in the consumer products, automotive, material handling, biomedical, healthcare and chemical industries.
The Labeling and Packaging Division is a high-quality, low-cost producer of pressure-sensitive and roll film products. With multiple printing facilities in Cleveland, Orlando, and Pensacola, The Kennedy Group can handle large volume orders, while providing quick lead times and competitive shipping costs.
The Material Handling Identification Division produces the flagship placard label holders, nameplates, and identification products that are applied to reusable containers, racks and storage areas. This division also provides complete RFID solutions, from initial exploratory site planning through implementation and post-implementation maintenance. Kennedy’s professional RFID services include hardware, tag selection and application, software and integration.
The Promotional Response Products Division is the leader in front-page advertising solutions, offering an assortment of colorful, stick-on notes, booklets, and cards that function as impactful, removable advertisements on the front pages of more than 500 newspapers nationwide with a circulation exceeding 40 million.
To learn more about The Kennedy Group and the products, services, and solutions provided by these divisions, visit http://www.kennedygrp.com.