Listrak Attains EU Safe Harbor Status and Earns TRUSTe Certified Privacy Seal

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Listrak demonstrates global commitment to consumer privacy protection and joins more than 5,000 enterprise companies in TRUSTe certification.

On April 25, the email marketing solutions provider Listrak announced its participation in the TRUSTe® U.S.-EU Safe Harbor Program and its certification to display the TRUSTe Certified Privacy seal. This development demonstrates Listrak’s global commitment to transparency, accountability and consumer choice, the foundations of online privacy. Listrak joins thousands of TRUSTe-certified Web sites in recognizing privacy’s ability to accelerate online commerce and information exchange.

Participation in the TRUSTe U.S.-EU Safe Harbor program signifies Listrak’s commitment to follow the U.S.-EU Safe Harbor Framework, a legal safe harbor established by the Department of Commerce that allows U.S. companies to satisfy EU privacy directives protecting the personal information of European citizens. TRUSTe awards its privacy seal only to companies that complete TRUSTe certification, submit to ongoing site monitoring, and participate in TRUSTe’s consumer privacy dispute resolution program.

“Given increasing privacy concerns it’s no surprise that many consumers look for trustmarks before doing business online,” said Chris Babel, CEO of TRUSTe. “With the TRUSTe Certified Privacy Seal, Listrak sends a clear signal to its customers that it respects their personal information.”

Consumers prefer organizations that demonstrate responsiveness to privacy concerns, set clear expectations for the processing of personal information and offer timely choice should those expectations change. With its privacy programs TRUSTe helps companies address this consumer preference for transparency, accountability and choice and effectively advertise their privacy commitment with TRUSTe’s well-recognized privacy seal.

“With the TRUSTe EU Safe Harbor and TRUSTed Cloud certifications, Listrak sends a clear signal to our customers that we are committed to the highest standards of consumer privacy and security, and we will continue to work with TRUSTe to maintain these standards” said James Koons, Chief Privacy Officer at Listrak. “We are pleased to join TRUSTe in increasing consumer trust and following industry best privacy practices. Our TRUSTe certifications serve as a benchmark in our ongoing commitment to building a comprehensive privacy program at Listrak. The TRUSTe privacy seal enhances our credibility by immediately showing that we clearly communicate our data handling and privacy practices that are in alignment with recognized national and international privacy policy standards and frameworks.”

Listrak attained the U.S.-EU Safe Harbor status through self-certification and prepared for it by participating in the privacy program for TRUSTed Cloud through TRUSTe. TRUSTe provides professional services for privacy certification and third party dispute resolution. Clients displaying the TRUSTe Certified Privacy Seal can take advantage of TRUSTe’s multi-lingual support for this dispute resolution service. Each year TRUSTe resolves nearly 9,000 complaints filed by sealholders’ customers and TRUSTe privacy seals generate more than 20 million click-throughs by consumers seeking to verify their authenticity.

About Listrak
Listrak is an email marketing solutions provider that works with online retailers to drive revenue growth, profitability and increase the lifetime value of customers. Founded in 1999, the company’s solution suite boasts analytics technology that enhances campaign performance, shopping cart abandonment solutions that help recoup lost revenue, post purchase solutions to increase lifetime value, seamless integration across multiple platforms, as well as email, mobile, sweepstakes and more. Listrak has more than a decade of email marketing experience and works with leading U.S. online retailers, including Deb Shops, Waterford, Ten Thousand Villages, Swell, Vintage Tub and La-Z-boy. For more information, visit

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Donna Fulmer
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