Kantar Media SRDS and Aequor Technologies Announce Engagement

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Aequor Technologies, today announced a strategic relationship with Des Plaines, IL based Kantar Media SRDS. Under the terms of the relationship, Aequor will develop a suite of technology solutions to better serve the SRDS.com client base.

Kantar Media SRDS brings the community of media buyers and sellers together through its multimedia planning platform and a host of other services. Founded as Standard Rate and Data Service in 1919, SRDS.com is now a virtual interaction between advertising agencies, marketers and media properties. SRDS.com is the leading search engine for advertising opportunities in all types of media: data for magazines, digital media, newspapers, television, direct marketing, out-of-home and radio. SRDS.com gives media brands the opportunity to showcase their entire portfolio of multi-channel advertising opportunities to media decision makers.

"It is extremely gratifying to be chosen as a technology solutions partner for Kantar Media SRDS,” said Kamalpreet S. Virdi, Aequor President & Chairman. "We are committed to providing this respected media company with a level of service, innovation and cost effectiveness that will serve their needs for many years beyond the original contract term."

“We chose Aequor for their experience in the media industry, and cutting-edge technology strategic and tactical skill sets,” said Stephen Davis, Kantar Media SRDS President. “We’re confident Aequor can move us through this process efficiently. And we’re looking forward to the new capabilities at the end of this engagement; capabilities that will advance our role in the media industry.”

About Kantar Media
Kantar Media provides critical information that helps our clients make better decisions about communications. We enable the world’s leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. Our services include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers’ reactions in earned media. As the global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behavior and digital insights, to marketing effectiveness and social media monitoring. Our experts currently work with 22,000 companies tracking 3 million brands in 50 countries.

For further information, please visit us at http://www.KantarMediaNA.com

About Aequor Technologies, Inc.
Aequor Technologies is a global IT Consulting and Solutions Company headquartered in Piscataway,
New Jersey. The company provides customized solutions to drive operational efficiency and cost reduction, and to unlock human and capital investment to help our clients drive innovation and growth. Aequor has the SEI CMMi Level 3 certification that endorses its process, capabilities and systems. We have established a strong presence in USA, Canada, Middle East and have High-Tech Global Remote Development Centers in India.

For further information contact:
Name: Michael Marchesano
Phone: 212-324-0046

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Michael Marchesano

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