New Study Addressing Adult Connectivity Prompts Online Marketing Needs According to

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A new study reveals a significant transition among adult consumers who are growing used to being connected at all times. As a service that trains in online marketing strategies, underlines the potential of this trend.

While online marketing strategies have remained at the forefront of the advertising world for many years, suggests that the progression into digital promotions is only just beginning. As a company that provides a web-based training resource to those learning online marketing methods, is constantly focused on helping small business owners understand the value of reaching out to consumers through the Internet and mobile applications. Now—a new study featured in a recent Forbes article helps illustrate that point.

According to Forbes, “Customers are in the midst of a total mind shift. As a result of their perpetual mobile connections, their expectations have changed. They’re not interested in brand messaging or logos; they want utility and they want it now. New Forrester data shows 22 percent of U.S. online adults are far along in this shift, connecting everywhere, frequently, on multiple devices. For marketers, meeting the needs of this demanding customer base in a mobile setting is a marketing imperative.”

As the article dives into several ways that major companies are producing closer relationships with consumers through constant connectivity, believes that these new statistics should prompt all businesses to engage in online marketing. In a recent press statement, states, “While many businesses have already found benefits of connecting with their consumers by creating ‘frequent experiences’ with them on the Internet, a great number of small businesses have yet to even explore the potential benefits of this space. It is our hope that as the 22 percent figure grows, more small businesses will discover the advantages of online marketing.”

Based on the research presented within the Forbes article, consumers are who most connected to a brand and its products are not only exposed to frequent marketing experiences—such as through mobile and online platforms—but are also exposed to them in a high quality fashion. For, this recognition should encourage online marketers to pursue heavier interaction and engagement with consumers via social marketing channels.

“While many business owners may think that creating an online presence is enough to generate greater consumer response, the data presented by Forbes proves that companies must also become engaged. This means that when marketing through the Internet, businesses—both big and small—must find a way to communicate, respond and appeal to their audiences,” concludes in its press statement.


Geared toward small business owners, is a digital training service that provides continuing education for those looking to improve their company. The website features web-based training videos, tips and other tutorials that are available at a user’s convenience. focuses on coursework that is mainly involved with online practices such as the basics of web design, e-commerce and social network marketing strategies.

To learn more about the company’s offered curriculum, visit

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Chelsea Atwell
PR Management Inc.
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