Developing a Personal Brand is Essential Because 'People Buy People', Find the Edge Expert Says in New Article

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Individuals who want to market their business as effectively as possible need to develop a personal brand that they can promote alongside their company's services, a new Find the Edge article says.

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We all know people buy people, but when it comes to marketing that seems to go out the window.

Businesspeople need to develop a strong personal brand that they can use to market themselves and their business with maximum impact, according to a new Find the Edge article.

Written by branding expert Jennifer Holloway, the article encourages businesspeople to fully embrace and exploit their own reputation, to create a multi-dimensional approach to marketing.

She said: 'We all know people buy people, but when it comes to marketing that seems to go out the window - we promote a lifeless entity (our company) instead of a living, breathing human (us). So why not double your marketing efforts and market both?

'When you market yourself, you’re selling a personal brand – something that tells people who you are, what you’re all about, and what they’ll get if they buy into you.'

She then explains the need to clearly identify what your personal brand actually is, and provides a list of six areas to think about and promote.

These include personal values, behaviours and skills. She also describes how image is one of the most important areas of a personal brand to perfect:

'Your Image is not just how you look (your clothes, body language, eye contact) but how you sound too (your tone of voice, volume, communication, style).

'This tells people an awful lot about you, and will usually provide clues to all the previous things. Get your image right, and you can convey everything you need to about your brand in one fell swoop.'

The full article can be read here:

Jennifer Holloway is an in-demand public speaker, business owner and author. She founded Spark to help train other businesspeople to develop their personal brands. More information about her can be found here:

Kenny Goodman, founder of Find the Edge said: "Many people neglect their own brand, without even realising the potential it has to add value to their business.

"As Jennifer says in this article, 'people buy people,' so it's essential to portray yourself as someone worth investing in."

Find the Edge is a business website that features content from a variety of business leaders. The latest news, opinions and views can be found there.

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Kenny Goodman
Find the Edge
07540 368 439 0161 713 2506
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