Beverly Hills, CA (PRWEB) May 05, 2013
It was a big night for The Walt Disney Studios at the 14th Annual Golden Trailer Awards at the Saban Theatre on Friday night. The preview for “Iron Man 3” took two awards, Best Summer Blockbuster and the top prize, Best In Show. The “Wreck It Ralph” trailer nabbed Best Animation/Family, “Monsters University” had the Most Original Trailer, and as a capper, Disney studio marketers were given the first-ever Top Of The Box Office award for their campaign on 2012’s “Marvel’s The Avengers.” The studio got two additional offstage nods for Best Animation/Family TV Spot on “Monsters University” and Most Original Spot for “Brave.”
Between volleys of jokes by headliner Rob Schneider host Aisha Tyler, 18 of 67 total awards were handed out. Justin Chon of the “Twilight” movies presented, as did Lake Bell, writer, director and star of “In A World…,” a critically acclaimed new comedy which has its dramatic climax at a Golden Trailer Awards ceremony.
Among other kudos, the “Skyfall” promo took Best Action, and Best Documentary went to the “Brooklyn Castle” trailer, and Best Video Game went to the “Tomb Raider” preview. The 18 show awards are listed below. The full list, which includes the best of the year in TV Spots, posters, foreign trailers, festival trailers and more, can be found on the Golden Trailer website.
The heroes of the GTA show are trailer cutters— the people whose artistry has turned movie ads into wildly popular entertainment, generating over 5 billion streams a year. Stand-out agencies at last night’s event were Trailer Park, for the “Iron Man 3” and “Monsters University” trailers, and Buddha Jones, which won trophies for Best Independent Trailer for “Silver Linings Playbook,” Best Horror for “Mama,” and the coveted Golden Fleece Award—best trailer for a bad movie—for “Hit and Run.”
Evelyn Brady-Watters reflected, “It’s thrilling when innovative trailers for small dramas or docs win Best In Show, but this year, the blockbusters really show off the power of a great, creative trailer. The ‘Iron Man 3’ preview is a world-wide phenomenon, and last year’s two-time nominee for “Marvel’s The Avengers” anchored a campaign that earned $1.5 billion and our new Top of the Box Office award.”
Monica Brady, Executive Producer of the GTA, added “This year we’re seeing such well-crafted material, with great sound design. At the theater the other night, the audience was actually clapping for the trailers – they’re really gearing people up for this summer season.”
Founded in 1999, the Golden Trailer Awards are the world’s top honors for Movie Previews and Marketing. The 2013 jury comprised: Bill Block, Producer and CEO of QED International (“District 9”); Brian Cavanaugh-Jones, Producer/President, Automatik Entertainment (“Safe”); Daniel Diamond, President of QED International (“You Got Served”); Andrew Dunn, Cinematographer (“The Perks of Being a Wallflower”); Drew Goddard, Writer/Director (“Cabin in the Woods”); Angelique Higgins, Producer and Partner in Launchpad Productions; Andrew Panay, Producer and CEO of Panay Films (“Hit and Run”); David Paterson, Producer (“Bridge to Terabithia”); Nicholas Stoller, Writer/Director (“5 Year Engagement”); and Lee David Zlotoff, Writer/Producer (“MacGyver”).
The 14th Annual Golden Trailer Awards
Friday May 3, 2013 – Saban Theatre, Beverly Hills, CA
Show Category Winners
(by Movie Title/Trailer Version – Studio/Distributor, Trailer House)
Best In Show: “Iron Man 3” “Not Afraid” – Walt Disney Studios Motion Pictures, Trailer Park
Summer 2013 Blockbuster Trailer: Iron Man 3 "Not Afraid", Walt Disney Studios Motion Pictures, Trailer Park
Best Action: “Skyfall” “Domestic” – MGM/Columbia Pictures, Picture Production Company
Best Animation/Family: “Wreck it Ralph” “Dreams” – The Walt Disney Studios, mOcean
Best Comedy: “The Hangover Part III” “Teaser” – Warner Bros., mOcean
Best Documentary: “Brooklyn Castle” – Producers Distribution Agency, Wheelhouse Creative
Best Drama: “Argo” – Warner Bros., AV Squad
Best Horror: “Mama” “Forever” – Universal, Buddha Jones
Best Independent Trailer: “Silver Linings Playbook” “Never Met” – Weinstein Co., Buddha Jones
Best Music: “Les Miserables” “I Dreamed a Dream” – Universal, Seismic Productions
Best Romance: “Silver Linings Playbook” – The Weinstein Co., Motive Creative
Best Thriller: “Trance” "Red Band" – Fox Searchlight, Motive Creative
Best Video Game Trailer: “Tomb Raider” "Trlr 3 Survivor" – Square Enix, Ignition Creative
The Don LaFontaine Award For Best Voice Over: “John Dies at the End” – Magnolia Pictures/Magnet Releasing, M3 Creative
Golden Fleece: “Hit & Run” “With Friends Like These” – Open Road Films, Buddha Jones
Most Original Trailer: “Monsters University” “Admissions” – Walt Disney Studios Motion Pictures/Pixar, Trailer Park
Trashiest Trailer: “Spring Breakers” – A24Films, Mark Woollen & Associates
Top Of The Box Office: A new award that recognizes the exceptional marketing campaign behind the box -champion of the previous year. For 2012, that is “Marvel’s The Avengers,” The Walt Disney Studios, Motion Pictures. The movie earned $1.5 billion worldwide, making it the #3 top-grosser ever.
The full list of 68 winners can be found on http://www.goldentrailer.com