Washington, D.C. (PRWEB) May 05, 2013
Applied Predictive Technologies (APT), the world’s largest purely cloud-based predictive analytics software company, announced that APT Senior Vice President John Howard will preside as a moderator at the Wharton School’s “Innovative Approaches to Measuring Advertising Effectiveness” conference in Philadelphia on Thursday, May 16th. Howard will moderate a discussion on “Advertising Field Experiments” between researchers from the University of Florida and Northwestern University. A discussion on the topic of break-through research and general trends in scientific experiments related to business marketing will follow short presentations.
The conference, which takes place at the Wharton School of Business at the University of Pennsylvania, features academic research projects that received grants from the University in the previous year. The conference is sponsored by the Wharton Customer Analytics Initiative, a thought leader in data-driven customer-level analysis and the preeminent academic research center focusing on the development and application of customer analytic methods.
Howard has helped several dozen Fortune 500 companies drive significant shareholder value by using customer analytics to optimize their marketing initiatives. With over ten years of experience at APT, helping large-scale organizations achieve actionable data-driven insights, Howard is a leading expert in the field of Big Data and marketing analytics. “I look forward to moderating a panel of industry experts who are helping businesses better understand their customers through testing,” Howard explained. “At APT, we are constantly working to enhance businesses’ ability to better understand their customers through testing. It is great to see other preeminent researchers and practitioners engaged on the same topic.”
APT is the world’s largest purely cloud-based predictive analytics software company. APT’s Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s client portfolio features the world’s best known brands, including Walmart, Staples, Lowe’s, American Greetings, Victoria’s Secret, Hilton Hotels, and others. APT has offices in Washington, D.C., San Francisco, London, and Taipei. Visit http://www.predictivetechnologies.com to learn more.