Long Island Tennis Magazine and New York Tennis Magazine Host Largest Grassroots Tennis Event Ever in New York

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2,911 attend the First Annual New York Tennis Expo.

All eyes were on the USTA Billie Jean King National Tennis Center on Sunday, April 28 as Long Island Tennis Magazine and New York Tennis Magazine hosted the First Annual New York Tennis Expo. One may have mistaken the U.S. Open was in town, as cars lined the streets and the National Tennis Center’s parking lots filled up, while shuttle buses escorted patrons to the facility. The First Annual New York Tennis Expo was designed as a grassroots tennis movement for the New York tennis community and it brought out the largest crowd ever for such an event, with just shy of 3,000 attendees on hand throughout the day.

The buzz for the First Annual New York Tennis Expo began a few months ago as a chance to create a greater platform for the businesses that support both Long Island Tennis Magazine, New York Tennis Magazine and the local tennis community to join together to grow the sport. The marketing for the event spanned various forms of media, including print advertising, Web ads and promos, social network postings, online radio shows, e-mail blasts, and publicity by word-of-mouth via the kids, families, coaches and businesses that comprise the local tennis community.

The event offered something for everyone, including raffles to famous resorts from Van Der Meer and Sea Colony, to ticket prizes to the 2013 U.S. Open. There were also tours of Arthur Ashe Stadium and the U.S. Open locker rooms available throughout the day as well. Lining the main hallway of the National Tennis Center were 50 of the sport’s top exhibitors displaying everything from tennis apparel, training aids, sunglasses, sports memorabilia and rackets, to programs and clubs and camp offerings.

"This was the first time I have been really able to reach out to the tennis community to demo my product,” said Dave Lipetz of Tennis Balance Board. “To have had an audience like this at the New York Tennis Expo has been incredible."

At the end of hall, nearly 600 people attended two informative speaker sessions. The first session, "The Road to College Scholarships,” featured world renowned coach Nick Bollettieri headlining a panel that also featured emcee and Fox News Political Analyst Sean Hannity, as well as former world top 10-ranked Tim Mayotte, and expert coaches Chuck Kriese, Cory Parr, Jay Harris, Whitney Kraft and Clay Bibbee. The second session, "Taking Your Game to the Next Level," was again headlined by Mr. Bollettieri, as panelists discussed the mental and physical sides of tennis. Panelists included Tim Mayotte, Lawrence Kleger, Steve Kaplan, Tom Clear, Tina Greenbaum and Dr Tom Ferraro, and at the conclusion of the sessions, attendees flocked to the speakers for autographs and photos.

"I never picked up a racquet before, but was so inspired by the speeches and activities at the Expo that I cannot wait for next year's event,” said attendee Ruhima Hajang. “I will now take up the sport of tennis thanks to my experience here today."

On the second level of the National Tennis Center, the three indoor courts were packed all day long as kids and adults alike took part in some on-court activities. From the Ten & Under Tennis demo, to the Speed Serve Booth and Hit for Prizes Court, all were hot spots as DJ CMNY was spinning music as Sportimes mascot “Tennis the Menace” introduced himself to all the young ones. The Kids Zone provided children with the opportunity to have their faces painted, get glitter tattoos and have balloon animals made.

"I really enjoyed the event and my bag of prizes,” said eight-year-old Tyler D'Alessandro. “I had a great time as it was very crowded at the Kids Zone and am glad I came."

With the gorgeous spring weather, the real highlight was the outside area and the new Sports Deck for open play on mini-courts between kids and parents. Also on the deck, New York Tennis Magazine had a photographer shooting mock magazine cover photos against a backdrop of Arthur Ashe Stadium in the background. Also outside on the famed Court 17, the St. Johns University Men’s and Women’s tennis teams ran a clinic where attendees could participate in a "Beat the College Player” on-court challenge.

"This event was a great opportunity for us to showcase what we have to offer to the tennis community,” said Sharon Rappaport of Sportime.

The success of the First Annual New York Tennis Expo has jump-started ideas and the outpouring of requests for a second event. Plans are underway for a Second Annual New York Tennis Expo and preliminary details will be announced for this event in the coming months.

About New York Tennis Magazine and Long Island Tennis Magazine
New York Tennis Magazine and Long Island Tennis Magazine are the Ultimate Guides to Tennis in their respective regions. The publications are designed to promote and develop the sport of tennis on every level in the communities. Each issue provides news and insight into our growing sport by reporting on the people, events and trends that shape the sport of tennis in New York and Long Island. The goal at New York Tennis Magazine and Long Island Tennis Magazine is to work with local tennis clubs, camps and industry partners to best inform the readership on what's happening in the local tennis community.

The mission of New York Tennis Magazine and Long Island Tennis Magazine is to recognize, support and encourage local tennis players, as well as the businesses and industries that support them and their families, toward the common goal of celebrating the great sport of tennis and promoting the expansion of the sport to interested parties looking to become part of the community. The publications provide a platform to reach the tennis world.

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Joel Berman
NMP Media Corp.
516-409-5555 310
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