Consumers are relying more and more on mobile browsers—proactive business owners would do well to follow suit
TAMPA BAY, FL (PRWEB) May 06, 2013
Mobile advertising is constantly growing on a rapid scale, skyrocketing last year with reports of revenue doubled to $3.4 billion and demonstrating an evident shift in internet usage from desktop to handheld (1). The number of people using mobile media has grown faster than many advertisers can shift their demand from other media, thus creating an oversupply of mobile inventory (2). MobAdWin (MAW), which stands for Mobile-Advertising-Win-Win, has capitalized on the growth of mobile advertising in an innovative way by offering a mobile application that benefits both businesses and consumers.
Mobile advertising, to date, has been one-sided—flowing to the consumer and providing no opportunity for consumer interaction. This leaves little assurance that advertisers would reach their target audience. Alex Dammous, MAW co-founder, recognized that opportunity in the mobile ad sphere and created MAW to combat the waste of useful ad space. MAW overhauled mobile advertising by ensuring consumer interaction and guaranteeing that businesses reach their target market.
MAW utilizes a unique, two-fold method:
- Consumers download the free app and answer questions to create a profile. Once the profile is created, users begin to receive ads from businesses based on their answers to the profile questions. MAW then pays users to rate and review the ads that they watch.
- For businesses, MAW only charges for the amount of ads that were viewed and rated by consumers. Business owners select their target audience by demographic, geographic, interests, and other factors. The business owner then decides on a budget, which is generally $1 per person reached.
MAW differs from other Internet marketing companies, because users only see ads for products and services of their choosing. Unlike other companies, MAW does not take a cut on the promos/coupons/goodies offered by the businesses which choose to advertise through the app. There is no screening of Internet traffic and no installation of cookies, nor are there any other means to build leads.
Consumers participate voluntarily and remain in complete control over their information, while guaranteed that their contact information remains completely private. On the business owners’ side, the smartphone users are simply anonymous users with parameters.
Dammous says that mobile advertising is the new way to connect with consumers and spur business growth.
“With advertising, the best approach is to engage people in ways that they find to be informative and entertaining, and MAW does just that,” said Dammous. “With targeted ads, consumers are more likely to watch, listen and respond to the ads they see.”
Tampa Bay initiated as MAW’s proof-of-concept region. MAW is now expanding into Chicago, Washington, D.C., and Puerto Rico.
MAW caters to both subscribers and advertisers, and is being offered to iOS and Android users. MAW is the new efficient and respectful way to advertise—where both consumers and advertisers benefit equally.
“Mobile advertising is what businesses need to reach the masses,” commented Dammous. “Consumers are relying more and more on mobile browsers—proactive business owners would do well to follow suit.”
For more information as a consumer or a business, visit http://www.mobadwin.com.
MobAdWin(MAW) was established by Alexandre Dammous (a licensed attorney in the European Union, certified mediator in the US, and International Law consultant, who completed a Masters in International Law from Stetson and his JD from Université de Liège) and Renaud Migeot (a former senior executive banker with a specialization in securities). Together, these two experienced businessman realized that advertising wasn’t working the way they knew it could be. MobAdWin is the first and only Win-Win marketing platform, and is innovative in the mobile marketing world. The users and advertisers interact, with almost all costs shared with the customers. The users earn cash and perks (discounts, special offers, gifts) and decide when and how they receive the ads via smartphone. The advertisers truly interact with the customer base. Currently, MAW is available as a free download on both iOS and Android.
1. Ortutay, Barbara. “Internet, Mobile Advertising Revenues Established Records in 2012.” MercuryNews.com. Mercury News, 16 Apr. 2013. Web. 21 Apr. 2013.
2.“Global Mobile Ad Market Growing Faster than Expected.” Mobithinking.com. Mobi Thinking, 22 Jan. 2013. Web. 21 Apr. 2013.