Yahoo Launches New iOS App to Increase its Mobile Audience

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Think Big Online has always believed that if you don’t take advantage of the latest market, you’ll fall behind.

Think Big Online has always believed that if you don’t take advantage of the latest market, you’ll fall behind. Yahoo also appears to believe this and is beginning to expand into the mobile market by launching a new iOS app. As reported by Amy Gesenhues on the Marketing Land website on April 22, 2013, Yahoo’s new app was created with the help of Summly, a mobile product company recently acquired by Yahoo.Summly supplied Yahoo with natural-language algorithms that make delivering news story summaries to mobile devices quickly.

One of the top 3 things business owners need to know is that mobile users are becoming more and more important. “Savvy business owners should make sure that their website is mobile-friendly, whether that includes adaptive website templates or redirections to mobile-specific sites,” said Samuel Junghenn, founder of Think Big Online.

While Yahoo’s website is accessible via mobile devices, this new app will make it easier and quicker for iPad and iPhone users to search Yahoo. This app will create more personalization and let users save their choices and preferences whenever they’re signed into Yahoo. This means that their search results will get better and better the more they use the app.

Personalization is, in fact, key to this app. Users will be able to indication what topics they prefer to see news articles about. This preference will also extend to images and videos, making sure users see more of what they want and less of what they don’t. Sharing stories on Twitter and Facebook or emailing a news story to others is also available with a few touches. This move forward in mobile marketing is certain to help Yahoo move forward, although for the moment, they’ll only be moving forward in the U.S.—the app is only available from the U.S. iTunes app store.

About Think Big Online:

Founded by Samuel Junghenn, Think Big Online is a full service internet marketing company that provides clients around the world with internet marketing strategy and advice.

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Alisa Phanchalad
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