REMI Awards Tech Breakthrough of the Week Award to Floored

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The Real Estate Marketing Insider named Floored as the winner of its Tech Breakthrough of the Week award. The announcement comes on the back of a recent news piece in TechCrunch which profiled a tech startup that generates 3D models of real estate properties.

The Real Estate Marketing Insider announced the winner of its Tech Breakthrough of the Week award, a title given to innovative and groundbreaking technology that impacts the real estate market. This week’s recipient is Floored, a New York tech firm that uses multi-camera and sensor software to generate customizable 3D models of real estate properties. TechCrunch recently profiled the startup and its signature product.

Floored recently debuted its system and its 3D models at Disrupt NY 2013, a tech convention in New York City. Their floor models are generated using Matterport, a 3D capturing device that can take 3D photographs of interior spaces. Floored has customized the device to create a new hardware/software interface that they use to generate 3D models of properties. These models are exquisitely detailed, allowing for in-depth exploration by the user. The crowning glory of Floored’s models is their customizability. Once captured, any room in a Floored model can be customized with different color, flooring, or furniture. As Romain Dillet of TechCrunch reported, “you can make changes to a space and see how it would look like. For example, Floored turned an empty retail space into a coffee shop. In addition to seeing a place in its current condition, you can see it in a new condition.” Once ordered, these floor plans can be available in as little as 48 hours.

Floored’s new customizable 3D floor plans represent one of the most innovative and game-changing real estate marketing tools to hit the market this year. Whether commercial or residential, the product offers the client a virtual tour of a property in which they can customize the space to their vision. Furthermore, this tool could be invaluable for realtors. Clients who can supplement the on-site viewing of a space for sale with a customizable virtual tour will get a more complete picture of a property’s potential. This can only result in more passionate clients, higher bids, and better experiences with buying and selling property. REMI believes that this Tech Breakthrough of the Week could change the way agents do business, and looks forward to watching the startup perfect and expand its product.

The Real Estate Marketing Insider named Floored, a New York-based tech startup, as the recipient of its Tech Breakthrough of the Week award. The Insider recognized Floored’s groundbreaking product that creates customizable 3D floor plans of properties for clients and realtors.

About the Real Estate Marketing Insider:
The Real Estate Marketing Insider is an online journal covering all aspects of the real estate market. REMI is a valuable resource for realtors, homebuyers, and real estate investors.

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