New Software Prevents a Big Mistake Most Used Car Dealers Are Making With Their Marketing Dollars

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Used car dealers spend money advertising vehicles on TV ads, radio, newspaper and online classified sites like Craigslist, AutoTrader and eBay. But how does the dealer know which marketing channel is producing the best return on investment?

Marketing ROI Analytics for Auto Dealers by MotorLot

Marketing ROI Analytics for Auto Dealers

This type of marketing analytics was traditionally only found on auto dealer software costing $3,000 per month.

New software from MotorLot shows used car dealers exactly where to put their marketing dollars. Traditionally, dealer advertising has been scatter shot. Splitting the marketing budget and pushing ads on TV, radio, newspaper and online marketing channels. Some channels did well, others did not. Dealers couldn't track their exact return on investment without lots of time and expensive software that was only available to big budget franchise dealers.

"Independent dealers with smaller budgets have been flying blind with their marketing spend for years. Independent auto dealers can finally make informed marketing decisions and know with confidence where to put their hard earned money," said Korey Bachelder, CEO & Founder of MotorLot, LLC. "This type of marketing analytics was traditionally only found on auto dealer software costing $3,000 per month. Used car dealers finally have access to this data in an affordable package offered by MotorLot."

The new tool from MotorLot answers the questions - where am I getting my most leads? Which marketing sites are converting to sales? Where should I put more of my marketing budget? On which websites should I stop spending so much time and effort?

Now, with new software by MotorLot, there is no more guesswork. Dealers can see exactly which channels are winners and which are losers by tracking leads from first visit all the way through to a sale. The software is so powerful that it can tell dealers exactly which search terms are converting to sales. The ability to pinpoint exactly which terms to attempt to rank for in search engines make marketing decisions easy.

How does the MotorLot software do it? By tracking the lead from first visit to the auto dealer's website all the way through to a sale. The intuitive software will keep a record of exactly which marketing channel a visitor came from and attach that information to the lead until the sale is complete.

About MotorLot (

MotorLot is the only web based all-in-one tool designed for independent auto dealers to more easily and effectively manage their dealership. Simple, intuitive software that offers web sites, marketing, CRM, desking and accounting right in the web browser. Founded in 2009, MotorLot has dealers in all 50 states.

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Korey Bachelder
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