"We feel strongly that this addition to our PR toolbox gives us a distinct competitive advantage” said Scott D. Tattar, Senior Vice President, Director of Public Relations & Corporate Social Responsibility at LevLane.
Doylestown, PA (PRWEB) May 06, 2013
iQ media, the media intelligence platform technology leader, today announced that LevLane, one of Philadelphia’s largest and most successful full service agencies, has implemented its cliQ product.
LevLane uses cliQ to deliver advanced, cutting-edge client services. cliQ gives LevLane real time access to broadcast TV, online news, and social media content as it happens, along with the ability to analyze that content for immediate publicity value as well as longer term trends.
“As our media relations expertise evolves, and our client’s expectations expand, it is critical that we can find, measure and report our online coverage,” said Scott D. Tattar, Senior Vice President, Director of Public Relations & Corporate Social Responsibility at LevLane. “With cliQ, we get performance measurement and we also get the ability to see how different forms of media interact with each other to understand the overall impact. We will use this information to make informed decisions on how to maximize the value of our clients’ PR programs. We feel strongly that this addition to our PR toolbox gives us a distinct competitive advantage”
“LevLane is a well-known, leading presence in Philadelphia and the broader east coast public relations and marketing community,” said John Derham, iQ media CEO. “We are extremely pleased that they have recognized the value that cliQ delivers, and have placed their confidence in iQ media.”
LevLane, Philadelphia, is a full-service marketing communications agency whose clients include regional KFC/Taco Bell, The Rothman Institute, regional Massage Envy, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Reliance Standard Life Insurance, Mayor’s Office of Transportation and Utilities, Energy Efficient Building Hub, Pennsylvania Horticultural Society, Phila. Industrial Development Corp., Philadelphia Technology Park, Professional Sportscare & Rehab, Kennedy Health System, Senior Care Development and The Phila. Center City District, among others.
http://www.levlane.com http://www.facebook.com/LevLane.Philadelphia @LevLane
cliQ is iQ Media’s cloud-based, media intelligence platform – the largest US broadcast TV, online news and social content database in the world. cliQ is an innovative way to work with all forms of public media content to better control corporate messages, protect brands, and power innovative communications and outreach programs. Advanced capturing, sharing and management capabilities empower organizations to go beyond traditional media monitoring to truly leverage the power of TV video, online news, and social media in outbound communications.
About iQ Media
iQ Media is leading the most important technology transformation in the history of broadcast TV, online news, and social media monitoring. It is the transformation from traditional media monitoring services to Media Intelligence Platforms. iQ Media’s cloud-based database, cliQ, empowers clients to move beyond media monitoring to proactively leverage media content to drive topline revenue and further their strategic communications goals. Learn more at http://www.iqmediacorp.com.