Manthan Systems Introduces Retail Analytics for Convenience Stores

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Proven leader in retail BI offers complete solution for supply chain, operations, merchandise and customer analytics.

Manthan Systems, the global leader in business intelligence (BI) solutions for retailers, will be showcasing its cutting edge analytics products at the National Association of Convenience Stores’ (NACS) The Tech Event, booth #109, May 6-8, 2013 at the Hilton Anatole in Dallas, Texas. Serving top C-Stores globally, Manthan’s ARC suite of products comprehensively cover c-stores retail operations and activities from supply chain analytics with Vendor Insights and Vendor Link, product offering analytics with Fuel Analyzer and Merchandise Analytics, customer and marketing analytics with Customer360, TargetOne and Loyalty247.

Fuel Analytics. The ARC Fuel Analyzer product empowers fuel retailers to maintain the optimal balance between competitive pricing and profitability. With geo-mapping and visualization tools to track competitor locations and prices, users possess real-time visibility to competitor price updates. In addition, ARC Analyzer provides fuel price recommendations based on the retailer’s strategies and enables the user to compute best-case gross margin scenarios with pricing simulation utilities.

Merchandise Analytics. The ARC Merchandise Analytics product provides convenience store operators with full visibility to merchandising and operations performance. Leveraging hundreds of pre-built dashboards, analytic views and exception-based alerts, users can perform the following activities:

  •     Sales and profit margin trend tracking
  •     Store performance benchmarking
  •     Merchandise trend analysis, including category and assortment contribution, price and promotion analysis
  •     Labor productivity analysis

Customer Analytics. With multiple products for customer analytics and marketing functions, including Customer360, TargetOne and Loyalty 247, Manthan gives convenience store operators the ability to:

  •     Obtain a single view of the customer’s omni-channel purchase behavior, loyalty and campaign data
  •     Evaluate existing loyalty programs and campaign effectiveness
  •     Use predictive analytics to calculate customer churn and create customer segmentation
  •     Manage micro-segments and provide personalized promotions
  •     Deliver personalized promotion and other marketing communications via a robust mobile app

Vendor Collaboration and Joint Business Planning. Manthan provides two applications to support decision-making and transactions associated with the supplier-retailer relationship, Vendor Link and Vendor Insights. Both products enable the convenience store operator to streamline supply chain communications and monetize their data by providing suppliers with valuable insights regarding category, product and customer performance.

To arrange for a demonstration or appointment at NACS, The Tech Event, please contact info(at)manthansystems(dot)com.

About Manthan Systems
Manthan serves as the Chief Analytics Officer for retailers worldwide.

Over 70 retailers are supported by Manthan’s predictive and guided analytics, pre-built and flexible dashboards, dynamic reports and data visualizations combined with complete mobile enablement. Moreover, Manthan provides the only retail solution to transform traditional business intelligence to smart decision-making support with bi-directional integration capabilities that convert insight to action.

Recently ranked #1 for technology innovation and product reliability by RIS News Software Leaderboard, Manthan is the largest organization solely committed to delivering best-in-class retail BI solutions with over 600 employees in five countries. For more information, please visit

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Joanna Beerman
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