Making Market Research Count: FGI Research Publishes Report on Proving ROI

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Prove market research ROI. Yes, really.

FGI Research, a leading provider in marketing research, predictive analytics, and data mining located in the Triangle area, recently released its “Ultimate Guide to Proving Your Market Research ROI,” a goldmine of information intended to help market research advocates get their company on the path to success.

The guide is broken down into 4 clean parts—each as thorough as the next—chock full of relevant examples and easy-to-read lists explaining what steps to take in order to change fast-held attitudes towards the benefits of market research (MR).

Readers start with a series of logical questions to determine if MR is the best match and a sound decision for a company to make; then, it explains how to optimize the research department to get the most bang for each precious buck.

The third section of the guide contains valuable, nitty-gritty nuggets about proving MR ROI outright, written by in-house experts David Wilson, CEO, and Director of Marketing Science Dino Fire. Finally, the guide suggests how to make MR results visually appealing and captivating (while still comprehensible and informative) to the audiences that really matter.

Accessing the Ultimate Guide in its entirety is easy. Either copy and paste this link, or visit’s library of white papers and reports, provide some basic information, and ta-da! One step closer to becoming the market research hero every company deserves.


About FGI Research

At FGI Research, we specialize in serving you, a research or marketing professional, who relies heavily on serious market research for your personal and organizational success. Unlike many of today’s tool-based, do-it-yourself companies who create more work and uncertain outcomes, FGI Research is accountable for your research deliverables.

With our full service market research, marketing science team, and products like online surveys, predictive analytic models, and online insight communities, we use quality data to solve your “right now” problems or to assist in your long-term goals.

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Corey Dall
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