GigaOM Research Publishes New Sector RoadMaps, Looks at the Future of Retail

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Research complements themes from recent paidContent Live conference.

The latest reports from GigaOM Research look at the rapidly-evolving content personalization and mobile retail markets, complementing the paidContent Live conference which was held on April 17.

Website customization and promoting popular or contextually relevant items are tried and true practices. Retailers like Amazon have long been using collaborative filtering, anticipating interest by comparing purchases across different buyers. But now, cost-effective big data analysis allows content owners – from retail to news to social – to study behavioral and social media data to make the online experience even more personalized.

Recent research includes:

Sector RoadMap: Content Personalization in 2013 (subscription required)
As content owners shift from human editorial curation toward machine-based recommendations, publishers are relying on big data tools to study behavioral and social media data to target consumers and deliver highly dynamic, personalized content. Analyst Mark Mulligan used identified and analyzed six major disruption vectors that could impact the content personalization market over the next 12-24 months.

Sector RoadMaps: Social customer service in 2013 (subscription required)
Social customer service – meeting users where they are on social networks and social media platforms – is no longer a niche market. Enterprise giants like Salesforce, Oracle and SAP are acquiring social customer service startups or launching their own in-house solutions. It's clear that social customer service could transform how customers interact with businesses. Analyst Laura Stuart examined data from GigaOM Research's recent survey on social business technology and identified six major factors that could disrupt this volatile market in the near term future.

Why mobile is vital to the future of retail (podcast)
Is the shopping mall going extinct? Analysts Dr. Phil Hendrix and Doug Stephens joined Adam Lesser for a deep and insightful conversation about how mobile computing is changing the shopping experience. While Amazon is currently dominating the online market in terms of product discovery and comparison, physical, visceral experiences at brick and mortar stores are still a vital part of the shopping experience. Successful retailers will need to drastically change the in-person shopping experience in order to survive.

About GigaOM Research
GigaOM Research provides timely, in-depth analysis of disruptive technologies and emerging markets for individual and corporate subscribers. Our network of 190 independent analysts provides new content daily that bridges the gap between breaking news and longtail research.

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