Datonics CEO Speaks At Digital Hollywood Spring '13

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Michael Benedek discusses the value of online behavioral data.

Using aggregated non personally-identifiable and non-sensitive information about consumers' interests as evidenced by their online search and browsing activity in order to deliver relevant advertising benefits all constituencies in Internet advertising."

Online data company Datonics (http://www.Datonics.com) CEO Michael Benedek spoke on a panel titled “Advertising Analytics and Contextual Media: Social Media and Virtual Economics, Mobile, Search, Video Search, and Hyper Targeting" at the Digital Hollywood Spring conference which was held in Marina del Rey, California, from April 29-May 2, 2013.

On the panel, Benedek offered experience-based insight on cutting edge practices in online advertising, including targeting, analytics and data. Along with the other panelists, he discussed ways that marketers can leverage third-party data to improve campaign performance.

“Using aggregated non personally-identifiable and non-sensitive information about consumers' interests as evidenced by their online search and browsing activity in order to deliver relevant advertising benefits all constituencies in the Internet advertising ecosystem," said Benedek. "The consumers see relevant, privacy-sensitive advertising wherever they go, marketers are better able to reach an audience that is in purchasing mode, data providers receive an incremental revenue stream and data buyers maximize ROI from their media buying/sales activities.”

Digital Hollywood is a premier entertainment and technology conference, with multiple shows throughout the year. Digital Hollywood debuted in 1990, and has over 15,000 top executives in the film, television, music, home video, cable, telecommunications and computer industries attending its various events each year.

About Datonics:
Datonics (http://www.Datonics.com) is the Internet’s leading aggregator and distributor of highly granular and proprietary search, behavioral purchase intent and life-stage data. Datonics’ 350+ pre-packaged segments and unlimited number of custom keyword-based segments facilitate the delivery of highly relevant, privacy-sensitive ads to online consumers. Datonics is headquartered in New York City with a research and development center in Tel Aviv, Israel. Datonics is a member of the Network Advertising Initiative (NAI). For more information, visit http://www.datonics.com

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