Norcross, GA (PRWEB) May 08, 2013
EasyCare®, the leading independent provider of automotive ownership benefits, announced the Warren Henry Auto Group has opened a new Motor Trend Certified dealership. The Motor Trend Certified Pre-Owned Center of Broward is among the first of an elite group of United States auto dealerships chosen to participate in a pre-owned vehicle certification program created for Motor Trend® and driven by EasyCare®.
Motor Trend Certified Pre-Owned Center of Broward is a division of the Warren Henry Automotive Group, which has been using EasyCare Vehicle Service Contracts and benefits for five years to enhance their customers’ vehicle buying and ownership experience. Since the inception of using EasyCare benefits, the group has increased its service contract penetration by 35%; service customer retention by 50%; and repeat customer retention by 65%. Recognized for their record of excellent customer service, Warren Henry Automotive was selected to expand their relationship with EasyCare by participating in the Motor Trend Certified program.
“Our entire organization is proud to be affiliated with Motor Trend Certified. Their strong name and reputation creates a perfect fit for Motor Trend Certified Pre-Owned Center of Broward,” said Warren Henry Zinn, CEO of Warren Henry Auto Group. “To be recognized by a national brand such as Motor Trend Certified is a terrific affiliation for our customers, employees and the city of Davie.”
Driven by EasyCare, the Motor Trend Certified program offers benefits that are typically only associated with luxury purchases. These benefits include mechanical repair coverage, paintless dent removal, guaranteed key replacement, 24/7 concierge service, a 3-day or 300-mile exchange policy and a Best Value Guarantee. The program provides consumers with quality assurance and an exceptional buying experience. It is not make and model specific and allows franchise dealerships to provide a highly valued certification program for the Other Makes and Models (OMM) in their pre-owned inventory.
Motor Trend Certified participation is made available only to a select group of dealerships across the country. Motor Trend Certified vehicles are thoroughly inspected, upgraded and guaranteed with a comprehensive warranty driven by EasyCare. Each dealership is carefully vetted and undergoes thorough training by EasyCare professionals prior to certification.
During the intensive training, dealership personnel acquires the necessary skills and tools to provide customers with an outstanding buying experience that offers customers “a better way to buy a better car.” Training and monitoring continue after certification to ensure the highest customer satisfaction ratings.
Ira Gabriel, VP, Executive Director Motor Trend Certified for EasyCare, stated, “Motor Trend Pre-Owned Center of Broward was a natural choice because of the dealership’s commitment to the customer and long-standing reputation. We are absolutely confident Motor Trend Certified Pre-Owned Center of Broward will truly deliver ‘a better way to buy a better car.’”
For more information about the Motor Trend Certified program, please visit http://www.motortrendcertified.com.
For more information on Motor Trend Pre-Owned Center of Broward, please visit http://www.motortrendbroward.com.
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About Motor Trend Automotive Group and Source Interlink Media:
The Motor Trend Automotive Group (MTAG) is comprised of flagship automotive brands including Motor Trend, Automobile Magazine, Motor Trend Classic, IntelliChoice, Truck Trend and Automotive.com. Delivering a significant reach across both automotive enthusiast and various in-market consumer audiences, the Motor Trend Automotive Group produces news, features, road tests, data, cost of ownership, analysis, photography and video, and is responsible for some of the industry’s most coveted awards, including the Car of the Year, Automobile of the Year, Best Overall Value, Truck of the Year and more. In addition to print products with a combined audience in excess of 15 million consumers a month, the Motor Trend Automotive Group’s websites attract more than 14 million unique visitors and generate more than 51 million page views a month.
The Motor Trend Automotive Group is part of Source Interlink Media, LLC (SIM) which is the premier source of special interest media in the United States. With more than 70 publications, 90 Web sites, 800 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, and other niche activities. The division's strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.