Corporate Executive Leaves Apple to Help Seniors

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Redondo Beach resident launches new business venture to serve South Bay’s elderly.

I want seniors to know that when it comes to getting home care or choosing assisted living communities, they have viable options that can help them maintain independence; and a number of financial options.

Andre Pegus of Redondo Beach recently partnered with a growing franchise to begin serving seniors in the South Bay area. After 7 years with Apple, the sales executive-turned-entrepreneur decided to focus on caring for a group of individuals who are often in need, and who he says have played an integral part in the formation of America’s communities. Andre is one of 7 franchisees who have joined the ranks of Amada – a California based franchise founded by former Chicago Bears offensive tackle Tafa Jefferson, and is part of a growing number of individuals who are forming careers in senior care.

Andre’s stint with Apple culminated in an assignment involving one of the nation’s largest business-to-business computer resellers, and his management of this relationship caused the client to name Apple “Vendor of the Year.” Still, he felt a growing sense that it was time for a change.

Andre explained that it was actually a quote from the late Steve Jobs that made him decide to take action in reinventing his career. In a 2005 commencement address at Stanford, Jobs said he would frequently ask himself, “If today were the last day of my life, would I want to do what I’m about to do today? And whenever the answer has been ‘no’ for too many days in a row,” Jobs said, “I know I need to change something.”

According to Andre, “no” was his answer to this question time and again – and he began to feel a desire for more career independence as well as a longing to help individuals that he feels are often overlooked by the rest of society. “I started looking into senior care,” Andre recounted, “and it just felt right.” Andre then decided to partner with Amada to launch his new business. He said the reason he chose Amada was because of what his research uncovered about the company’s reputation. “Everyone I spoke to in the Orange County area was aware of Amada, and had nothing but positive feedback. Clients were happy [and] referral sources were happy.”

Amada CEO Tafa Jefferson says he is beyond pleased to have Andre on board. “Andre is our fifth franchise partner, and we’re delighted to have him. We’re confident he’ll continue to maintain Amada’s reputation in LA’s beach cities and the surrounding areas.”

Andre said that after doing research, he felt senior care would be a fulfilling career for a number of reasons. “I want to be a resource for seniors and aging veterans,” Andre said. “Providing jobs for the people who will provide these individuals with care is hugely important to me as well. I also want seniors to know that when it comes to getting home care or choosing assisted living communities, they have viable options that can help them maintain independence; and a number of financial options.”

Andre, his wife Cyndi, and his 16-year-old daughter Iman live in Redondo Beach. Their business, located in Torrance, will serve this area and the South Bay cities (Manhattan Beach, Redondo Beach, Hermosa Beach), Palos Verdes Peninsula, Long Beach, and Seal Beach.

Since 2007, San Clemente, California based company Amada Senior Care has enriched lives by providing compassionate non-medical in home care and by guiding families through the many senior housing options available for assisted living. For more information on Amada Senior Care, please call (949) 54-AMADA or visit http://www.amadaseniorcare.com.

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Jeremy Brooker
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