Austrian Wine Encourages Consumers to Bring Culture Home in the First-Ever Austrian Wine Retail Weeks in the U.S. This Month

Share Article

The Austrian Wine Marketing Board is about to kick-off the first-ever Austrian Wine Retail Weeks, May 8 – June 9, in over 100 wine shops around the country. Join the coast-to-coast celebration of Austrian Wines featuring the indigenous grapes Grüner Veltliner, Blaufränkisch, and more, as well as a number of tastings, discounts, and promotional incentives to Bring Culture Home.

Ultimately, the goal is to achieve a better understanding and appreciation of Austrian wine among consumers and to celebrate the retailers who work so hard to make this a reality.”

A special kick-off period on May 8 - 16 will feature loads of tastings and events in key markets around the country. Members of the trade will have the opportunity to participate in special wine and food pairing seminars and kick-off events as well.

During this time, wine bars and restaurants featuring Austrian wines will also be highlighted as “homes away from home.” Additional details of these accounts and specials can be found on their website.

Highlighted tastings during the kick-off weeks include:

New York:
Fermented Grapes: May 8th, 6-8pm
Union Square Wines: May 9th, 6-8pm
Bottlerocket Wine & Spirits: May 10th, 5-8pm
Waterfront Wine & Spirits: May 10th, 6-8pm
Bottlerocket Wine & Spirits: May 11th, 5-8pm
    67 Wine & Spirits: May 11th, 4-7pm
    Mister Wright Fine Wines & Spirits: May 11th, 4-7pm
    Mister Wright Fine Wines & Spirits: May 16th, 4-7pm

    West Side Wines & Spirits: May 10th 6-8pm
    West Side Wines & Spirits: May 11th

New Jersey:
    Petrock’s Liquors: May 10th, 4-8pm

New Hampshire:
    The Wineing Butcher: May 10th
The Wineing Butcher: May 11th

Los Angeles:
    Woodland Hills Wine Company: May 11th, 6-7pm
    The Wine House: May 13th, 6-9pm
The Wine House: May 16th, 6-9pm

Red & White Wines: May 8th, 6-9pm
Provenance Food & Liquor at Lincoln Square: May 9th, 6-8pm
Sandburg Wine Cellars: May 9th, 4-7pm
The House of Glunz: May 10th, 5-7pm
Red & White Wines: May 11th, 6-9pm
Provenance Food & Wine Liquor Logan Square: May 11th; 3-6pm
Red & White Wines: May 15th, 6-9pm

Virginia/Washington D.C.:
    Austrian Embassy: May 10th, 6-8pm
    Austrian Embassy: May 11th, 10:30-11:30am; 2:30-3:30pm
    Oakton Wine Shop: May 11th, 12-4pm

    Boise Co-op Wine Shop: May 8th

North Carolina:
    Chapel Hill Wine Company: May 9th, 5-7pm
    Southern Season: May 16th
    Southern Season: May 17th

    The Wine Seller: May 9th
    The Wine Seller: May 11th
    The Wine Seller: May14th
    The Wine Seller: May 15th
The Wine Seller: May 16th

    Windam Wines; May 11th
    Simon Pierce Restaurant: May 13th

    Central Bottle: May 16th
Additional, trade-focused events can also be found on the website.

“We’re so happy to see so many of our friends in the retail sector getting involved in this great promotion,” said Willi Klinger, Managing Director of the Austrian Wine Marketing Board, “this will be a great opportunity to expose many more consumers to Austrian wine and we’re happy we can give back to these champions of Austrian wine with our promotion this year. That is definitely something to be celebrated.”

There are many events happening throughout the duration of the promotion across the country. Additional event details and dates can be found on

“We look forward to making this promotion a great success!” continued Klinger. “Ultimately, the goal is to achieve a better understanding and appreciation of Austrian wine among consumers and to celebrate the retailers who work so hard to make this a reality.”

For more information on Austrian Wine Retail Weeks, please visit,, and


About the Austrian Wine Marketing Board

The Austrian Wine Marketing Board (Österreich Wein Marketing GmbH) is based in Vienna, and is a national service body for the Austrian wine industry. The organization was founded in 1986 with the aim to strategically support, coordinate and maintain quality and sales. Its main goal for the domestic market is to strive for an increased market share of Quality Wine, along with the export of bottled quality wine, with particular focus on the continued increase in value.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Constance Chamberlain
Follow us on
Visit website


Brand Action Team