Celltick Adds DB Private Equity as Strategic Investment Partner

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Strategic investment to fuel Celltick’s rapid expansion in mobile initiated commerce.

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“We see the investment as a testament to our strong operator relationships, expertise and patented technology that intelligently targets hard to reach consumers in high growth markets for mobile commerce,” said Ronen Daniel, CEO of Celltick.

Celltick, a global leader in mobile initiated commerce, today announced that it added DB Private Equity, the private equity platform of the Asset & Wealth Management division of Deutsche Bank Group, as a strategic investment partner. DB Private Equity made the investment in support of Celltick’s rapid momentum after its fourth consecutive year of profitable growth.

In February, Celltick announced record revenue in 2012 with focus on mobile initiated commerce utilizing its mobile home screen marketing technologies. The company creates publishing inventory of various mobile devices’ home screens while closing the loop between mobile marketing and the final commerce transaction resulting from a marketing promotion.

By the close of 2012, Celltick powered billions of mobile initiated commerce transactions for virtual and physical goods serving over 140 million active consumers in over 25 countries. It increased its subscriber reach by over 250 million to a total of 700 million.

“We are pleased to add DB Private Equity as a strategic investment partner and look forward to a longer term cooperation as demand for mobile initiated commerce increases in the market,” said Ronen Daniel, CEO of Celltick. “We see the investment as a testament to our strong operator relationships, expertise and patented technology that intelligently targets hard to reach consumers in high growth markets for mobile commerce.”

More recently, the company announced the launch of its Real Time Coupon Server as part of its mobile initiated commerce play after selling over 5.8 million mobile coupons across India, Ukraine, Azerbaijan and Brazil by the end of 2012.

In January, Celltick launched its Active lockscreen apps ecosystem, prior to Facebook’s Home application. Celltick’s Active app enables consumers to make Android devices easier to use by creating a highly personalized start screen that provides faster access to a user’s favorite and most frequently used apps, contacts, favorite content and device functionalities. Celltick works with operators, media companies and handset manufacturers to deliver targeted free content and offers that deliver value to consumers.

About Celltick
Celltick is a global leader in mobile initiated commerce. Celltick is unique in creating and managing mass market solutions for mobile operators that closes the loop between mobile marketing and mobile commerce with patented technology and local knowledge. Celltick’s managed solutions intelligently target hard to reach consumers in high growth markets on the home screen of their mobile devices. The company helps mobile operators to provide consumers with services that enable discovery and connectivity to valuable savings and offers, information, services and products. The company drives billions of transactions annually across more than 140 million active consumers in over 25 countries. A rapidly growing company, Celltick has offices in Europe, Asia, South America and the U.S.

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Jaime Tero/Esther Burciaga
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