Ebay Team Builds Social Network with 'Attribute' Matching Technology - Exercisefriends.com

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Jay Valentine and Patrick McCluskey, developed an attribute scoring and matching model that has proven to be over 500% more effective in building ongoing relationships, based on health and wellness attributes, rather than traditional “algorithm technologies.”

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ExerciseFriends.com Social Network

I wanted to find someone just like me. I felt if I could help find criminals who did not want to be found, surely I could find someone like myself who had the same exercise needs and skills I had. - McCluskey, founder of Exercisefriends.com

ExerciseFriends.com, owned by the team who built the Ebay fraud detection engine, Jay Valentine and Patrick McCluskey, developed an attribute scoring and matching model that has proven to be over 500% more effective in building ongoing relationships, based on health and wellness attributes, rather than traditional “algorithm technologies.”

The attribute scoring matching model is based on the founders’ success in stopping auction fraud for Ebay. In 2001, the two Austin entrepreneurs, Valentine and McCluskey, solved one of the single largest fraud problems ever to hit corporate America-auction fraud. At the time, Ebay and other auction firms were being plagued by users who would sell items, deliver them and build trust, then sell many items and never deliver them.

Because people using the auction websites changed their names and addresses constantly, no existing search or fraud detection technology could stop them. Ebay and other auction firms tried neural nets, traditional algorithm technologies, yet none could deal with the intricate problems from these cyber criminals.

Valentine and McCluskey, at an Austin Incubator startup, led the team that built a solution that stopped auction fraud dead in its tracks. Their search technology was so innovative, it went on to support over a dozen major insurance companies and several insurance claims services. Valentine and McCluskey’s work was recognized as the top startup incubator technology in the United States.

The heart of the matter was finding a way, using technology, to determine two people, Jack Smith and Mary Jones, with no other common attributes, were in fact the same person. And that person was a scam artist.

In 2007, Patrick McCluskey moved to California and realized he could find a car, a house, and a spouse online, but he could not seem to find a person to work out with—someone with the same schedule, interests, activity level and skill.

McCluskey noted: “I wanted to find someone just like me. I felt if I could help find criminals who did not want to be found, surely I could find someone like myself who had the same exercise needs and skills I had.”

This idea led to McCluskey founding ExerciseFriends.com and grew it to one of the top 5 fitness sites on the Web.

Using his knowledge of cyber fraud detection, McCluskey built ExerciseFriends using “attributes” and their scoring to match people. Over the last 5 years, it has proven to be well over 500% more effective in building ongoing relationships, for health and wellness over using algorithms.

Valentine commented: “Social sites for dating and meeting use algorithms which get a lot of chaff meeting other chaff, but are proven to result in no lasting relationships beyond what one would find in daily life. We found that by meeting for exercise and wellness needs, measured by attributes, not algorithms, people are over 500% more successful in building lasting, wholesome relationships.”

McCluskey and Valentine are redesigning the site to enable people to not only to meet for health and exercise, but to find common interests where exercise is a catalyst for change.

“We are not a dating site, we are a site for people to meet, have fun with fitness, exercise and just get out. We found that relationships prosper where there is a set of common interests and now we can measure those using our attribute scoring,” says McCluskey.

About Exercisefriends.com

Exercisefriends.com is the worlds first social network where users can connect with each other in a safe environment to find health and fitness partners, form groups, share health information, and create health charities in one place. Created by two top U.S. technology gurus, Jay Valentine and Patrick McCluskey, the network has received acclaimed recognition nationwide. The website was recently updated to support a global audience and initiative to help people throughout the world achieve greater fitness goals and common connections. Media inquiries, please contact Bryant Media Group for media kit and interviews at 888-412-8968 ext. 21 or info(at)bmgwebservices(dot)com.

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