Survey Reveals Web Surfing, Email and Gaming Are the Top Functions Consumers Use Most on Tablets

65% of Those Surveyed Own a Tablet; iPad Still Reigns.

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“A lot of people have been sounding the death knell for e-readers, but they remain a popular device,” said Norman Fong, CEO and Co-Founder of BuyVia.

San Mateo, CA (PRWEB) May 07, 2013

BuyVia, an app/website that stores shopping searches and preferences in the Cloud and delivers the best online/local buys to all your devices, today released the results of its Tablet survey. The survey found that the top three functions consumers use the most on tablets are web surfing, email and games, and the top three functions consumers use the least are video conferencing, taking pictures or videos and listening to music. The survey found that the majority (65%) of survey respondents own a tablet, including the iPad, Kindle Fire, Google Nexus or Samsung Galaxy Note, 23% own an e-Reader, including the basic Amazon Kindle or Nook, and 27% don’t own a tablet or an e-Reader. Of those who own a tablet, 60% own an iPad, 17% own a Kindle Fire, 10% own a Samsung Galaxy Tab, 4% own a Google Nexus, 1% own a Microsoft Surface and 9% own something else.

“A lot of people have been sounding the death knell for e-readers, but they remain a popular device,” said Norman Fong, CEO and Co-Founder of BuyVia. “While full function web/app enabled tablets like the iPad dominate the tablet market, e-Readers remain popular for avid readers who crave a single purpose device. As Barnes and Noble and Amazon bridge the gap between e-Readers and tablet devices with the Nook and Kindle Fire, it’ll be interesting to see if traditional e-Readers remain popular or if the shift to more affordable, multi-use, Internet-enabled devices eventually eliminate the demand for basic e-Readers.”

Tablet vs. Laptop Use
Survey results revealed that the majority (42%) of tablet owners said they do not have any plans to purchase a laptop at this time, 24% of tablet owners currently have plans to purchase a laptop in the near future, 19% have no plans to purchase a laptop again and 16% said while they currently use their tablet they can see how they may need a laptop in the future.

The survey found that about one third of tablet owners said their tablet device has replaced the use of their laptop about 25-50% of the time, about one fifth of tablet owners said their tablet device has replaced the use of their laptop about 50-75% of the time, about one fifth said their tablet has replaced the use of their laptop about 75-100% of the time. However, about 20% said their tablet has replaced the use of their laptop about 25% of the time, 6% said tablets haven’t replaced their laptop use at all and 6% said they do not own a laptop.

The survey revealed the top three most important features to consumers in their next tablet are a faster processor, lower price and additional storage. The least important features are a smaller screen, a device that weighs less, and a new operating system.

Additional Tablet survey results can be found on BuyVia’s Two Cents blog.

About BuyVia
Based in San Mateo, California, BuyVia is the only online and mobile smart shopping service that combines intelligent shopping capabilities including a set your price feature, UPC/QR scanning, geo-local deals and wish lists. BuyVia is a combination of hand-curated expertise combined with a custom architecture and uses this technology to uncover reputable products at the best price available. Products and deals will be available through charter partners Amazon.com, HP, NewEgg, PriceGrabber, Dell, Milo, TigerDirect, Sony etc., but because of BuyVia’s unbiased approach, any product and deal available anywhere on the Internet will be delivered to shopping app/website users. For more information visit http://www.buyvia.com, like us on Facebook or follow us on Twitter @BuyVia.


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