Madison Media Institute Announces New Independent Film Program

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Madison Media Institute is launching a new Independent Film Program.

Trends and technological advances are making it easier for independent filmmakers to get a foothold in an industry that has previously been perceived as inaccessible. The marketplace is changing.    

With the influx of online distributors like Netflix’s Red Envelope, YouTube’s Screening Room and Amazon’s Studios, more opportunities are given to all filmmakers.

More states are courting Hollywood as locations sites and Hollywood film is still one of the biggest exports of American entertainment. Film Wisconsin is a non-profit organization which promotes film, television and the video game industry.

According to the Bureau of Labor, the employment rate will increase rapidly over the next six years. For well trained producers, writers, directors and editors, the increase is expected to be 17%.

Madison Media Institute has anticipated this increase in interest in independent film by offering a new bachelor’s of science degree in independent filmmaking. Nella Citino, Chair of the Video and Film department, initiated the concept of an independent film degree after discussing the topic with several local independent filmmakers.

Michael Graf, local Emmy award-winning filmmaker, stated that business needs to be a part of basic film education. “The purpose of a local filmmaker is to not only entertain, but find and manage the money and resources to bring an idea to screen. Todays’ filmmaker must be an entrepreneurial businessperson as well as a storyteller.”

Students who have completed the Independent Digital Film program will be able to not only create independent films, but they will be able to set up a freelance business as well as work in the many aspects of the film industry. Students gain the basic skills and crafts of filmmaking because the industry depends on an economically diverse workforce and vast project collaboration. Over 285,000 people in the US are employed in the production, marketing, manufacturing and distribution of creative film works.

According to Chair Nella Citino, “This program takes a holistic approach and exposed future producers and directors to all aspects of filmmaking. The technical craft trades are part of the program as well as the liberal arts side and the business component gives the student a strong and comprehensive foundation for film development, distribution, and exhibition.”

Madison Media Institute is a college of media arts located in Madison, Wisconsin, offering degrees in Music Recording Technology, Media Systems Technology, Video and Motion Graphics, Digital Media and Design, Entertainment Media Business, and Gaming and Animation. It is located at 2702 Agriculture Drive, Madison, Wisconsin.

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Aimee Biba

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