"Launching paid channels on YouTube allows YouTube viewers access to professional instructional content and allows TNM to deliver its video content on a platform that is trusted throughout the world," says Cal Franklin, president and CEO of TN Marketing
Minneapolis (PRWEB) May 09, 2013
TN Marketing, a media and affinity content company and the leader in engaging people with their passions, is launching some of the first YouTube paid channels, bringing viewers how-to content in areas around photography, golf, woodworking and more. TN Marketing’s history is in subscription-based content for affinity groups. TNM has a deep understanding of what affinity oriented consumers want and value: expertise in video content creation, and successful expansion into paid streaming content.
Over the past 14 years TNM has successfully distributed content for partner brands and their enthusiasts, including the launch of paid online video subscriptions for multiple brands, five of which now have YouTube paid channels.
PhotoGuide+, WoodWorkers Guild of America, Fix My Hog, Personal Defense Network, and golf instruction are the first five YouTube paid channels TNM will launch. In the coming months, TNM is planning to add video instruction channels for youth basketball, youth dance, remote control hobbyists, sewing and quilting. Viewers will be able to subscribe to these channels for as little as $4.99 per month or subscribe for an annual fee.
“The success of entertainment sites, like Netflix and Hulu, have proven that users value high quality video content, and are willing to pay for access to content that they are passionate about,” explains Cal Franklin, president and CEO of TN Marketing. “We built our business by creating quality instructional videos around peoples’ passions. Launching paid channels on YouTube allows YouTube viewers access to professional instructional content and allows TNM to deliver its video content on a platform that is trusted throughout the world.”
One of TNM’s core strengths is developing brands and content, or partnering with existing brands and content providers that are aligned with affinity groups, to create paid-subscription online communities. The additional reach that YouTube’s newly launched paid channels provide is a unique opportunity for TNM and its brand partners to reach a broader worldwide audience.
“TNM’s YouTube channels provide an unparalleled distribution channel to reach users seeking how-to videos on their favorite pastime in one place,” says Neil Rice, vice president of eMedia at TN Marketing. “YouTube has more than a billion unique users every month watching, sharing and engaging in videos around their passion. YouTube’s platform holds the potential for TN Marketing and our partners to reach users with content they are passionate about, regardless of where they are in the world.”
TN Marketing has a long history of creating and monetizing instructional video around peoples’ passions, and generating revenue for its partners. Partnering with YouTube is a natural evolution for the company that delivers how-to videos in formats that meet consumers’ needs.
About TN Marketing
TN Marketing was founded in 1998 with one vision – to help companies enhance their brand through innovative how-to content that their members love. TN Marketing’s focus is developing media and affinity content for consumers to engage people with their passions, and it offers companies effective ways to build their brand awareness and increase their member retention. For more information on TN Marketing visit http://www.tnmarketing.com.