Draw Your Own Video Game App Gains Fans, Funding Through Kickstarter Campaign

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Pixel Press allows users to draw their own video games, upload and share with fellow users, no coding required.

With no coding required, Pixel Press breaks down those barriers and makes video game creation accessible for everyone.

Kids - and kids at heart - will soon be able to put their imaginations into action by developing their own video games to play with their mobile devices. At least that’s the goal for Pixel Press, an iOS app that yesterday launched its $100,000 Kickstarter campaign to fund the development of its product, which allows anyone to draw, design and publish their own video games using only a shorthand writing system, grid paper and a smartphone camera -- no coding required.

The app is the creation of Robin Rath, founder of Roundthird, a software creation company based in St. Louis, Missouri. A child of the 80s, Rath was an avid fan of platformer video games, like "Super Mario Brothers," and would draw additional levels of these games after he beat the existing levels. This led to his idea for Pixel Press, a concept he believes fills a key need in the gaming and creative communities.

"We've entered a time when the world is more creative than ever. Across communities like Etsy and MakerBot, people are capable of creating amazing products quickly, at scale, and have a vibrant marketplace to sell them," said Rath. "Even indie video game development is as popular as ever thanks to the accessibility creators have through hardware and distribution platforms like Apple and Google's app stores, but creating games is still hard. With no coding required, Pixel Press breaks down those barriers and makes video game creation accessible for everyone."

With the first prototype currently in development, Rath aims to raise enough funds through Kickstarter to further focus his development team on creating key game elements, like unique optical character recognition software, and developing higher-level platformer gameplay and pixel artwork. In less than 24 hours on Kickstarter, Pixel Press already raised over 7% of its $100,000 goal.

"Raising money on Kickstarter gives us the flexibility we need to build Pixel Press as we and our fans see fit, with more user-focused features and less marginalized gameplay,” said Rath. “By crowdsourcing funds through Kickstarter, the game is as much our fans as it is ours, which is the type of community Pixel Press is trying to build."

Pixel Press’ Kickstarter campaign will run for 37 days beginning May 7, 2013. To learn more about the Pixel Press Kickstarter campaign, visit http://www.kickstarter.com/projects/robinrath/pixel-press-draw-your-own-video-game.

About Pixel Press:
Pixel Press is an iOS app that lets you draw your own video game (no code required) and share it with others. Unique games are created and played through a simple four-step process - draw, upload & test, design, play & share. The Pixel Press app is the creation of Robin Rath and is designed for parents and kids, teachers, artists, gamers and kids at heart. Pixel Press is currently being developed with further funding being raised through Kickstarter. Learn more about Pixel Press by visiting http://www.pixelpressgame.com.

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