It is interesting that findings suggest that consumers are even more aware of targeted advertisement than ever before and as a result feel that it is not achieving its optimum.
(PRWEB UK) 8 May 2013
According to Econsultancy, new research shows that half of all UK consumers find online advertisement targeting too simplistic. Results also showed that video advertising was deemed ineffective and was skipped by 70 percent of users as they believed it was ill targeted. The study showed a deeper understanding of targeted advertisement with only 30 percent suggesting that advertising wasn’t targeted. Nevertheless, consumers still felt that the effort to target consumers was ineffective with 57 percent suggesting that targeted advertising was too simplistic. Statistics shows that the younger generation were most critical with 70 percent of 18 to 25 years old deeming it too simple, 67 percent of 26 to 35 year olds finding it in-advanced and 61 percent of those surveyed who aged 36 to 45 years old finding it lacking in detail.
The results give interesting information for SEO Positive, one of the UK’s most established online promotion companies. The company offers search engine optimisation, pay per click and website analytics.
Ben Austin, Managing Director of SEO Positive added, ‘It is interesting that findings suggest that consumers are even more aware of targeted advertisement than ever before and as a result feel that it is not achieving its optimum. Going forward it seems as though consumers expect more – better targeting and better advertisements that capture their imagination and as a result entice them to make a purchase.’
SEO Positive continues to follow industry news.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.