Strata Company Launches MarCom On Demand, a Comprehensive Cloud Marketing Resource Management Solution

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Integrated cross-functional platform connects, streamlines and automates essential marketing activities, driving efficiency, eliminating redundancies and freeing up time for more proactive marketing.

Strata Company of Plymouth Meeting, PA, today announced the launch of a new cloud-based marketing resource management solution, MarCom On Demand. MarCom On Demand centralizes and connects marketing resources, teams, and tasks in a user-friendly, intuitive interface that can be accessed anytime, anywhere. Marketing stakeholders can manage, share, and distribute assets of all formats, customize, order, and distribute materials, and quickly access a variety of key resources such as style guides and training materials.

By providing a self-serve platform that centralizes assets and automates processes, MarCom On Demand eradicates the time-consuming and repetitive tasks that create backlog and prohibit productivity. MarCom On Demand supports a variety of core needs, such as digital asset management, streamlined proofing and approval, collateral customization, cost containment, and robust administrative controls and reporting.    

Mark Frisina, Vice President of Strata, notes, “We understand that marketers today are facing more challenges than ever before, such as rapid growth, multiplying assets, and greater accountability, and being asked to meet them with fewer resources. MarCom On Demand allows them to work faster, smarter and more effectively, putting them in a position to overcome a number of issues.”

A dynamic, multi-functional platform, MarCom On Demand provides:

  •     A scalable, flexible cloud solution
  •     Automated process workflows
  •     Asset management, fulfillment, and distribution
  •     Inventory, warehousing, and vendor management
  •     Content creation and customization
  •     Extensive administrative controls and reporting

“We built MarCom On Demand to be a powerful and comprehensive cloud solution that supports stakeholders throughout the marketing lifecycle,” says company President Jeff Sammak. “MarCom On Demand helps organizations gain greater control of their brand and focus more on driving opportunity through the pipeline. It provides the kind of empowerment that marketers need to compete in today’s fast-paced, ever-changing market landscape.”

For more information on MarCom On Demand, visit http://www.MarComOnDemand.com.

About Strata Company

Strata Company is a leading provider of smart solutions that help companies market and manage more effectively. Specialties include strategic direct marketing programs, cloud-based marketing resource and digital asset management, and full service production. Since 1993, Strata has combined business intelligence, marketing expertise, and leading technologies to deliver solutions that help clients grow profitably. For more information, visit http://www.gostrata.com.

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KATRINA DENK
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