New Wire Marine Retools for Entrance into OEM Switch Panel Market

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Marine electrical system designers New Wire Marine, has announced its acquired new Computer Numerical Control (CNC) equipment that will allow the company to expand into the OEM switch panel marketplace.

We are really excited to bring logo engraving and backlighting capability to our boat manufacturer customers.

New Wire Marine, the Charleston, S.C. based designer of marine electrical systems, has announced its transition into the commercial switch panel market with the purchase of a new, high-tech Computer Numerical Control (CNC) cutting tool.

New Wire Marine’s new CNC machine can cut any shape with high precision on a 2D surface, says Eric Steele, company owner, adding that it affords his company the ability to raster engrave stunning graphics and detailed logos and text into its switch panels.

New Wire Marine hopes to fill a very large gap in the OEM (original equipment manufacturer) switch panel market by becoming an affordable vendor and leading supplier of custom boat switch panels to smaller boat builders, he said.

"We are really excited to bring logo engraving and backlighting capability to our boat manufacturer customers," Steele said. “The feedback we've been getting so far has been extremely positive. We've been helping the do-it-yourself marketplace for years, and I'm excited to be able to offer these great products to commercial boat builders.”

While New Wire Marine appears to be one step ahead of the competition on the technology front, they are also employing the same forward-thinking approach to customer service. The company has created a new webpage where their customers can obtain an instant online quote for a custom-made boat switch panel. They will also engrave and backlight logos and boat names into the switch panels at prices that no other supplier in the industry can match; a perfect match for the small to medium sized boat builder.

But New Marine’s acquisition of the new CNC tool marked a critical turning point for the company in its decision to enter the commercial switch plate market and allows the company to expand its services to customers of all sizes. "This machine is incredible; accurate to four thousandths of an inch,” said Steele. “The products that our reverse engraving process is putting out have truly been incredible. I'm impressed every time I see a part pulled out of the machine."

The new tool also makes it possible for New Wire Marine to cut switch panel substrates in house and provide rapid prototyping and quick turnaround times on custom products. Lastly, the tool also allows New Marine the ability to produce high-end custom boat switch panel plates for the smaller boat builders that have been ignored by switch panel manufacturers.

Small builders will also find that, when doing business with New Wire Marine, there are no minimum quantities. In addition, customers may make requests for variations in panel design (including switch label and position) and New Marine will even help a client completely re-design a panel layout.

New Marine’s product lines also extends beyond boating. The company will make panels for any industry such as RV's, ATV's, golf carts and more. The company has been highly successful in capturing the attention of the marketplace among small to medium sized boat builders as a reliable vendor of affordable OEM marine grade switch panels, backed by competitive pricing and quick turnaround time that are continuing to raise the company’s national profile.

Steele said he was quite comfortable in integrating this high tech tool into his business, in no small part due to the fact that the New Wire Marine owner has a degree in electrical engineering and was an experienced System of Systems (SoS) engineer in the shipbuilding industry. As an avid boat restoration hobbyist, Steele carries a passion that continues to drive him and his business to develop innovative products.

New Wire Marine plans to introduce more than 75 new custom and semi-custom switch panel layouts, quadrupling their current inventory. These layouts will be available in matte black, white and a carbon fiber looking material, as well as other colors and styles for custom orders.

For more information about New Wire Marine visit their website or call 704-740-5179.

About New Wire Marine: New Wire Marine designs electrical panels for the boating industry. It offers customizable, affordable products to clients of all sizes nationwide, delivering professional grade marine products and parts to the do-it-yourself marketplace and now to small and medium boat builders and boat yards as well.

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