Mission Athletecare™ and Coolcore™ Join Forces to Launch First-Ever Line of Performance Cooling Gear in the Sports Industry

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The leader in sport innovation, MISSION ATHLETECARE™, and the leader in textile innovation, COOLCORE™, announce a multi-year exclusive partnership to create a new standard in performance cooling.

Coolcore's patented material innovation is the only product that offers these three distinct functions and provides them chemical-free.

“Coolcore focused all of our resources on developing a new category of functional performance textiles and there is no better partner than Mission to bring these products to the sports industry," said Coolcore President Justin Cupps.

Portsmouth, NH: Today, MISSION Athletecare™ and Coolcore™ announced an exclusive multi-year partnership to launch a full line of cooling products. Together, they bring to market an entire category of thermoregulation solutions for athletes.

The partnership follows Coolcore’s recent announcement that the United States Patent and Trademark Office has granted approval for patent protection of their textile technology, the first chemical-free cooling material for the textile market that delivers three distinct functions – wicking, moisture circulation and regulated evaporation to reduce the fabric’s surface temperature up to 30 degrees.

“We’re very excited to announce this new partnership with Coolcore,” said Founder and President of MISSION, Josh Shaw. “We are like-minded companies with a shared DNA for true innovation. Their new patented technology is truly unmatched in the marketplace, and offers a real solution that goes beyond traditional moisture-management textiles. Together we will set a new standard for performance cooling – validated by science and the best athletes in the world.”

MISSION’s new line of cooling gear powered by Coolcore will launch later this month, and usher in the next generation of cooling technology that MISSION pioneered last year with the Enduracool™ Instant Cooling Towel. The new line will create an entire category of cooling products that address a variety of athlete performance needs, and will be available at Dicks Sporting Goods, Sports Authority, Hibbett Sports, Modell’s, Academy and other national retailers.

“MISSION is committed to solving problems facing athletes at all levels, and Coolcore is committed to furthering that mission with our patented technology in performance textiles,” said Coolcore President, Justin Cupps. “Coolcore focused all of our resources on developing a new category of functional performance textiles and there is no better partner than MISSION to bring these products to the sports industry. Athletes and consumers have been misled to believe that chemically-infused products like rubber-pads and other textiles that only provide wicking are offering any kind of true performance cooling benefits – which is simply not the case. MISSION and Coolcore are setting the new standard for the market.”

“Just as we did with the introduction of MISSION Court Grip™, the launch of our new MISSION EnduraCool™ Gear will establish an entirely new category at sporting goods retail,” said COO of MISSION, Adam Geisler. “Our retailers have embraced our ability to deliver true game-changing innovations for athletes, and this new partnership with Coolcore expands the breadth and depth of our ability to meet the ever-growing needs of today’s athlete.”

MISSION is the first and only line of athlete-engineered products designed to enhance performance in training and competition. Co-founded in 2009 by a premier group of world-class athletes including 13-time Grand Slam Tennis Champion Serena Williams, seven-time MLB All-Star David Wright and Gold Medal Soccer Champion Mia Hamm, MISSION boasts more than 25 high-performance product innovations and is sold in nearly 20,000 stores across the U.S. MISSION works with its world-renowned athletes, doctors and scientists to engineer products that help athletes prepare, perform and rehab from training or competition. Find out about MISSION at http://www.missionathletecare.com and follow us @MissionAthlete.

Coolcore, a New England-based company, is a cooling material innovation company and global leader in temperature technology. Recently approved for patent protection by the US Patent and Trademark Office, the chemical-free material delivers three distinct functions – wicking, moisture circulation and regulated evaporation. Engineered for athletes and active consumers, Coolcore’s materials reduce surface temperature of the fabric up to 30 degrees and have earned the prestigious Excellence in Technology recognition from the Hohenstein Institute. In addition to this proprietary technology, Coolcore’s distribution channels include partnerships with consumer brands, Dr. Cool Recovery-On-The-Go wraps launching this September and Coolcore branded apparel launching spring 2014. For further info: http://www.coolcore.com.

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