Videomaker's New Mobile App Helps Video Creators Get the Best Light for Shooting

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What is the best time to use that awesome sunset glow? Find the best time – anytime – worldwide, with Videomaker’s free mobile app.

Videomaker's Golden Hour app

Videomaker’s free iOS app helps videographers determine the best times to shoot video outdoors.

After being frustrated trying to find future sunrise and sunset times in standard weather apps, we made this simple tool to help photographers and videographers around the globe find the optimal time to shoot outdoors on any day of the year.

Videomaker, the premiere website and magazine for all things video, has released its first free mobile app.Golden Light is a free iOS app that helps videographers pick the very best times of day to shoot outdoors: often referred to as the “golden” or “magic” hour.

What is the golden hour? Put generally, it's both the first hour after sunrise and the last hour before sunset. It's the time of day when the sun is lowest in the sky, making shadows soft and color temperature warm. The light that the sun delivers during the golden hour is extremely flattering to human subjects and it gives landscapes and cityscapes a much richer hue.

The angle of the sun's light is also always changing. In the early morning and early evening before the sun goes down, the shadows cast are long and dramatic. Later in the morning and during the late afternoon the light is at a higher angle that is both dramatic and flattering. The angle of the sun from about 10am to 3pm is very high and unflattering. Video shot at this time will appear flat and lifeless compared to the golden hour. However, those lucky enough to live in the northern latitudes, can use the sunlight at noon because the sun is lower on the horizon and its angle becomes more flattering than in southern latitudes. The same holds true (in reverse) for those shooting in latitudes well south of the equator.

The biggest problem with the golden hour is that it's a short window of time, and most of the time, it's not even a full hour. Trying to schedule a shoot around the golden hour can hit or miss. That's why Videomaker created Golden Light: an iOS app that uses a videographer's location and global weather data to determine exactly what time the golden hour begins and ends.

Mike Wilhelm, Videomaker's Content Director, explains the inspiration for this new app. "After being frustrated trying to find future sunrise and sunset times in standard weather apps, we made this simple tool to help photographers and videographers around the globe find the optimal time to shoot outdoors on any day of the year."

How does it work? Videographer's simple enter the location and day of the shoot and the app does the rest. Golden Light is free, and it's international. All that's needed is an iPhone or iPad and quick search for “Videomaker Golden Light” in the iTunes App Store.

ABOUT VIDEOMAKER
Founded in 1986, Videomaker was the first magazine to introduce video to a mass, non-industry audience. Though the video field has exploded dramatically in recent years, Videomaker still remains dedicated to its core mission: To encourage aspiring directors and documentarians to use video technology to find their own voices and tell their own stories. Today, Videomaker is more than just a magazine. It's grown to also become a robust online community, offering a full line of training DVDs, videos-on-demand and a series of webinars and hands-on video training workshops. Every month, nearly half a million professional videographers, independent filmmakers, and home video hobbyists turn to Videomaker to get the latest video scoops.

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Joseph Ayres
Videomaker
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