Converseon Announces New VP of Social Business Consulting

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Erin Tavgac joins Converseon as VP of Social Business Consulting

“Increasingly, social intelligence has become a core element for driving corporate strategy"

Converseon, the award-winning social media consultancy, today announced that Erin Tavgac has been appointed VP of Social Business Consulting. Erin joins Converseon from NM Incite, the joint venture of McKinsey and Nielsen, where he led a wide range of social business strategy implementations across multiple verticals. Prior to NM Incite, he was a consultant at McKinsey.

“We’re very pleased to have Erin join our team to help advance our social intelligence and consulting solutions,” said Rob Key, Converseon CEO. “Increasingly, social intelligence has become a core element for driving corporate strategy and Erin brings extensive experience in helping some of the world’s leading brands help meet their business objectives via social media.”

Erin will help evolve Converseon’s social consulting offerings, including Social Customer Service, Social Business Diagnostics and Social ROI Valuation.

“With Converseon’s long standing reputation for excellence in social intelligence and consulting, coming here was a natural fit,“ said Erin. “I look forward to helping Converseon’s great roster of clients take social to the next level.”

About Converseon
Founded in 2001, Converseon is a multiple-award winning full service social consultancy that helps clients meet their business objectives through social media. Among its recognitions is the SAMMY Award for “Best Social Media Agency,” a WOMMIE (for Best Word of Mouth Program), among many others. It has been named a category leader in social intelligence by leading industry analysts. Its ConveyAPI technology, offered through its subsidiary, Revealed Context, was named Dataweek’s 2012 top Social Mining Innovation for its ability to provide near human level precision at the speed and scale that only software can provide. For additional information please contact Converseon at info(at)converseon(dot)com or learn more about Converseon at, or

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