New York, New York (PRWEB) May 08, 2013
SKIM, an international market research agency will co-present “Global Online Qualitative Research: Lessons and Learnings” with Kimberly-Clark Corporation at the PBIRG 2013 Annual General Meeting May 19-22 at the Waldorf Astoria Naples in Naples, Florida.
The theme for this year’s Annual General Meeting is “Hitting a Moving Target: Planning for Success in a Dynamic Global Pharmaceutical Market Place.” The PBIRG is a not-for-profit industry association dedicated to the advancement of global healthcare marketing research, business intelligence, and strategic planning in theory and practice.
Ellen Cabacungan, senior qualitative methodologist, SKIM, and Janet Ziffer, marketing research technical leader for Kimberly-Clark Corporation, will present a case study from a recent 10-country project that illustrates the benefits and challenges of conducting online global qualitative research studies as they relate to uncovering new product and solution opportunities.
For global companies invested in healthcare, it is a constant challenge to balance the requisite global view with the country-by-country insights necessary to effectively develop and market products and devices worldwide. Global online qualitative research allows immediate access to important stakeholders of all countries of interest and enables country affiliates and regional teams to see their customers up close and to offer input as the research occurs. The ability to explore a similar question in a variety of cultures simultaneously can provide important insights for global teams, as well as compress the time needed to understand an issue with implications across multiple markets. In addition, enabling regional and global teams to participate in real-time leads to better buy-in and better idea and insight generation.
Attendees will gain advice and tips in the following areas:
- Managing and including a global client team (with country-specific stakeholders) in the process to provide strong buy-in and insight throughout the process
- How to manage the communication, findings, and daily output for two weeks from ten countries and 160 respondents
- Key considerations of recruiting challenges and technical considerations in a global online qualitative study and how they differ by country
Cabacungan and Ziffer will present on Sunday, May 19 at 2 p.m. during Pre-Conference Session 1. Attendees are invited to meet Cabacungan and the SKIM team at booth #10 throughout the conference.
Founded in 1979, SKIM is a dynamic and rapidly growing market research agency with offices in New York, San Francisco, Rotterdam, Geneva and London. Combining market-specific expertise and knowledge of advanced research methodologies, SKIM is a valued partner for multinational companies in consumer packaged goods, healthcare, consumer health, telecommunications, technology and financial services. Leading companies around the globe rely on SKIM researchers for strategic guidance on pricing, communication and new product development. Visit http://www.skimgroup.com for more information.