Association Executives Will Learn How to Rebrand Their Organization at ASAE Conference

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Frost Miller Group presents “Association Branding - Are you like Karen Black or Betty White?” at ASAE’s MM&C Ignite Session June 5th

Associations will be given the tools to revitalize their brand when Frost Miller Group (FMG) presents at ASAE’s Marketing, Membership, and Communications Conference (MM&C) Ignite Session.

The session, “Association Branding – Are you like Karen Black or Betty White? (Exactly, who’s Karen Black?)” will offer guidelines for association rebranding. Celebrities such as Betty White are well aware that their brands must evolve to stay fresh and relevant over the long term. Associations are no different. Executives will be given the tools to rebrand their associations that build upon past success to position them for the future to ensure the associations’ lasting relevance and popularity.

ASAE created the Ignite Session with the motto “enlighten us and make it quick!” Each presenter gets five minutes to present 20 slides that automatically advance every 15 seconds. Presentations are work-related and personal, informative, inspiring and fun. Frost Miller’s President Kevin Miller will lead the Association Branding session on Wednesday, June 5th at 3:30 p.m.

Miller will draw from his prior experience which includes rebranding APCO International, the world’s largest association for public safety communications officials.

FMG will also be exhibiting at Booth 502 during MM&C. Attendees can learn how to create dynamic associations by developing and applying strategy, message, and design across all marketing platforms. They can also solve a brain teaser and enter for their chance to win an analysis of their association’s social media and website.

MM&C is June 4-5 at the Walter E. Washington Convention Center in Washington, D.C. To learn more about the conference, visit Learn more about Frost Miller Group by visiting

About Frost Miller Group
Founded in 1992, Bethesda, MD-based integrated marketing communications agency Frost Miller Group provides strategy, branding, graphic design, copywriting, digital marketing and web development, social media, public relations, and media planning to its regional, national and international clients. Among its clients are National Mining Association, Digestive Disease Week, Society of Fire Protection Engineers, National Venture Capital Association and Naylor/CMG. Frost Miller Group is listed on the Washington Business Journal’s List of the region’s Top Advertising Agencies. More information is available at or on Twitter @frostmiller.


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Katie Tolerico
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