While all platform providers need to integrate with APIs and comply with required functionality based on Enhanced Campaigns, there seems to be a general lack of consideration towards the impact of this change on existing optimization models
San Mateo, CA (PRWEB) May 08, 2013
SearchForce, a provider of innovative performance-based technology for managing paid search and social media campaigns, announced major enhancements to its bid management platform, which includes a proprietary mobile bid optimizer in support of Google Enhanced Campaigns.
“While all platform providers need to integrate with APIs and comply with required functionality based on Enhanced Campaigns, there seems to be a general lack of consideration towards the impact of this change on existing optimization models,” according to SearchForce CTO Santhosh Nair.
“The issue isn’t simply one of campaign management. Given the reduced control in platform targeting separation, algorithms now need to be device aware while optimizing keyword bids and simultaneously fine tuning multipliers to maximize the ROI on mobile platforms,” Nair said.
New SearchForce features include –
- Device aware bid algorithms with automated mobile multiplier adjustments
- Multiplier optimization based on traffic or conversion acquisition goals & strategies
- Keyword clustering based on device performance and natural language processing algorithms that enable finer control over campaign structures optimized for enhanced campaigns
For more information about SearchForce and its support for Google Enhanced Campaigns, call (650) 235-8777.
Founded in 2004, SearchForce delivers leading-edge, high-performance online marketing tools that automate complex campaign design, deployment, and management processes across the digital marketing landscape – including search, social, display, and mobile channels.
In addition to sophisticated bid optimization and campaign management, SearchForce also offers strategic account and technology services, an integrated cross-channel attribution solution, automated campaign builder to speed implementation, support for localized campaigns worldwide, and the industry’s leading bid optimization solutions that dramatically improve ROI.
For more information call 650.235.8777 or visit http://www.searchforce.com.