New York, New York (PRWEB) May 07, 2013
For the 2013 One Show, The One Club selected advertising agency JWT New York to curate and design the show’s creative production, bringing a consistent creative vision from the call for entries to the 2013 One Show awards and through the after-party.
Hosted by actor George Takei, the 2013 One Show will take place on Wednesday, May 8, at the Alice Tully Hall at Lincoln Center, followed by an after-party at the Bowery Hotel.
JWT created the theme for the 2013 One Show call for entries and awards show, inspired by the Indian proverb of “first deserve, then desire”—with the concept reversed to Desire.Deserve. In advertising, desire represents the all-nighters and the weekends and nourishment that are sacrificed in the name of creating the best work. Deserve comes second, as the resolution and recognition of our efforts.
"The One Show recognizes the best in advertising and design, and we wanted to make sure that the entire event reflected that high standard of creativity," said Emily Isovitsch, Managing Director of The One Club. "JWT put forth a strong creative vision and brought together a fantastic team of production partners, making it possible to incorporate some inventive production elements, from 3D rendered visual artwork to an interactive game."
JWT worked with several best-in-class companies, including MPC, inTacto, Bent and AnalogFolk, to bring to life the creative vision for the One Show.
Mike Geiger, President, Chief Integration Officer, JWT North America, added: "It’s been an honor and a pleasure to work with the One Show on creating the Desire.Deserve theme and its multiple experiences. I have to give special thanks to all the production partners who helped us in ensuring this year’s One Show is a memorable event. Without them, we couldn't have achieved what we did."
To increase global involvement in the One Show awards this year, JWT created the Wheel of Karma, an interactive karma-fueled game where participants are invited to view the work of this year’s One Show finalists. The project also aims to invoke a sense of community among creatives by becoming more informed about their colleagues' work and to inspire the next generation of young creative leaders.
As players accumulate “good karma points,” they can win epic and out-of-the-box prizes provided by some of Ad Land’s most respected creative visionaries—including Barton F. Graf 9000’s Gerry Graf, AKQA’s Rei Inamoto, Leo Burnett’s Susan Credle, and more. The project was built with digital partner inTacto, and will live on the One Club site beginning May 7 at http://www.oneclub.org/wheelofkarma for the next month.
As part of the overall experience, Desire.Deserve-themed billboards by JWT and digital boards by AnalogFolk, a leading maker and marketer of interactive experiences for clients like Pernod Ricard, HSBC and VW Group, will be on display outside Lincoln Center on the night of the One Show. Films by Oregon-based moving-image-making agency Bent will also be part of the night’s events.
For the One Show after-party, MPC New York, a global leader in VFX with projects that include Oscar-winning Life of Pi and Prometheus, created “Fracture,” a new visual installation for attendees using custom software and Kinect camera technology. A first-of-its-kind experience in physical scanning and generative animation, “Fracture” allows guests to transform themselves into 3D rendered visual artwork.
For more information, visit http://creativeweek.com/oneshow.
ABOUT THE ONE CLUB
The One Club, a nonprofit organization, exists to champion and promote excellence in advertising and design in all its forms. Founded in 1975, as part of its mission to promote high standards of creative excellence, The One Club produces the One Show, One Show Design, One Show Interactive and One Show Entertainment. The coveted One Show Gold Pencils are regarded as the zenith of achievement in the advertising world. Its OneScreen Short Film & Video Festival returned from a four-year hiatus in 2012.
In 1995, The One Club established an education department, dedicated to fostering the creative talents of advertising students nationwide. The department administers scholarships to outstanding students in advertising programs at a variety of schools across the country and produces an annual College Competition. As a part of this department, the award-winning One Club Diversity Program conducts workshops, portfolio reviews and outreach to multicultural students around the country.
Art & Copy, a documentary film produced by The One Club, won an Emmy Award after appearing on PBS’s Independent Lens.
You can follow The One Club online at http://www.oneclub.org, and on Facebook and Twitter.
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content today. JWT embraces a WORLDMADE philosophy, making things inspired by the world through blending technological innovation with international imagination. JWT has forged deep relationships with clients including Bayer, Diageo, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Macy’s, Mondelez, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone, Vonage and many others. JWT’s parent company is WPP (NASDAQ: WPPGY). For more information, please visit http://www.jwt.com and follow us @JWT_Worldwide.
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