TechStars-Backed GoodApril Prepares Consumers for 7 Massive Tax Changes in 2013

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GoodApril's Tax Checkup, presented for the first time at today's FinovateSpring conference, tells consumers how they're impacted by these tax law changes, and how to pay less in taxes next April.

We’re arming the everyday American taxpayer with insights that until today were only available through tax advisors and financial planners

Taxpayers are in-store for a big surprise at the end of 2013 as a result of 7 major new tax rules coming into effect. The rule changes are the result of the Fiscal Cliff tax deal and Affordable Care Act, and include not only the well-publicized Payroll Tax increase, but also little-understood changes like the Personal Exemption and Itemized Deduction phase-outs, known in the industry as “PEP” and “Pease”.

Online tax planning service GoodApril ( is presenting its “2013 Tax Checkup” for the first time today at the prestigious FinovateSpring conference, offering consumers a way to quickly get a review of their 2012 taxes to determine how much more they’ll be paying in taxes in the year ahead as a result of these tax rule changes.

Taxpayers simply upload their recently completed 2012 tax return to GoodApril to receive a customized report detailing how much more they will owe as a result of each of the 7 tax rules. Also included in the report are specific, tailored savings opportunities for the customer – concrete actions that they can take to reduce their tax burden. GoodApril’s Tax Checkup is free – future products will be offered for a subscription fee.

Claudia Hill, tax expert and Editor of a CCH tax journal, thinks the product is timely, “Consumers get caught with their pants down when it comes to tax rule changes - 2013 is going to be a doozy, with so many new rules coming into effect.” Hill is an advisor to GoodApril.

“We’re arming the everyday American taxpayer with insights that until today were only available through tax advisors and financial planners,” shared Mitch Fox, Co-Founder of GoodApril. “Our checkup helps consumers to secure a better April for themselves next year by identifying hundreds or thousands of dollars of potential tax savings.”

Startup accelerator TechStars recently announced that GoodApril will be part of its Summer 2013 class in Boulder, CO. TechStars is the #1 accelerator in the world, and is more selective than Ivy League colleges.

To get your free tax checkup, simply visit and begin the simple signup process.


About GoodApril:

GoodApril, Inc. ( is an online tax planning startup based in San Francisco. Founded by two financial technology innovators, Benny Joseph and Mitchell Fox, GoodApril is the only free service of its kind, focusing exclusively on in-year tax savings opportunities and forecasting.

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