Health Insurance Innovations, Inc. Releases Animated Explainer Video For Their Bridge Plan to 2014

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Health Insurance Innovations, Inc. has released an animated explainer video for their Affordable Bridge Plan to 2014, produced by Hollywood-based Fire Starter Videos.

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We were looking for a partner that could deliver our timely, powerful message to the widest possible audience in the most effective and entertaining way. Fire Starter Videos successfully accomplished all of those things."

Health Insurance Innovations, Inc. (“HII”) (Nasdaq:HIIQ) recently partnered with Fire Starter Videos to animate its Affordable Bridge Plan to 2014, which details the company’s approach to the mandatory, upcoming changes in health care as a result of the Patient Protection and Affordability Care Act (Obamacare). HII’s solution: Short-Term Medical plans (“STM”). STM’s usually cost half the price of Individual Major Medical while providing similar benefits.

When asked why HII focuses on STM’s, HII’s Chief Sales Officer, Scott Lingle, said, “We have been developing and delivering Short-Term Medical Plans for years, so we know the strengths associated with our program. When we took a hard look at the upcoming changes in the insurance market and the role STM’s could play in addressing consumers’ budget and coverage needs, we focused our strategy on raising awareness about Short-Term Medical.”

When it came to presenting HII’s strategy, the company turned to Fire Starter Videos. Bryan Krul, HII’s Senior Vice President, said, “We were looking for a partner that could deliver our timely, powerful message to the widest possible audience in the most effective and entertaining way. Fire Starter Videos successfully created a sharp-looking video that accomplished all of those things, and we’re very proud of the job they did for us.”    The video, available on HII’s YouTube channel, delivers an informative, animated walk-through of HII’s solution to Obamacare, telling the compelling story of how HII fills the gap in coverage many Americans will face in 2014 as they search for the best health insurance options on the market.

About Health Insurance Innovations, Inc.
Headquartered in Tampa, Fla., Health Insurance Innovations (NASDAQ: HIIQ) is a leading developer and administrator of affordable, web-based, individual health insurance plans and ancillary products. We are an industry leader in the sale of 12-month short-term medical insurance plans, which provide an economical alternative to Individual Major Medical plans, while offering similar benefits. Our highly-scalable, proprietary, cloud-based technology platform allows for simplified online enrollment and mass distribution of our large and diverse portfolio of affordable health insurance offerings, providing consumers immediate access to our products through trusted distribution partners – Anywhere, Anytime. Additional information about HII can be found at The reference to our website is not intended to incorporate our website into this press release.

Fire Starter Videos make all kinds of animated videos from whiteboard animation videos (where you see a hand sketch drawings while a voice narrates) to animated cartoon videos. Their clients include MasterCard, UNICEF, Hayes, the World Bank, and more than 200 companies, governments, schools, and other organizations. They are located at 7083 Hollywood Blvd. To view examples of their work and commission a video, please visit their website at or email Adam Hudson at

Adam Hudson - CEO
Fire Starter Videos
7083 Hollywood Blvd
Hollywood, CA
Email: info(at)firestartervideos(dot)com
Telephone: (888) - 988 - 3856

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