KJLA Trumps Competition in Ratings With LATV Primetime Shows

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KJLA, Los Angeles’s multiplex, full-powered television station and affiliate of LATV Network, the original national, bi-cultural entertainment network, is proud to announce its surge in ratings and nightly viewership with LATV primetime shows.

We are pleased with the success of Almohadazo that according to NSI has a strong month to month increase in viewership...

KJLA, Los Angeles’s multiplex, full-powered television station and affiliate of LATV Network, the original national, bi-cultural entertainment network, is proud to announce its surge in ratings and nightly viewership with LATV primetime shows.

On Monday May 6th, KJLA reached an unprecedented milestone when it outperformed its main competitors in the coveted 18-49 viewership demographic. Primetime favorites Almohadazo and Noches de LATV beat Mundo Fox 22 and KAZA 54 in the same timeslots by more than 4 to1 in the overnight ratings.

“We’re very proud to have achieved this benchmark at KJLA and we are pleased with the success of Almohadazo that according to NSI has a strong month to month increase in viewership,” says Luca Bentivoglio, LATV's COO and Head of Programming. “This proves that our programming strategy has led to an exponential increase in ratings and we are committed to continue to grow our viewership with original programming you cannot see anywhere else.”

“It’s really challenging to compete in the Los Angeles market in prime time, but we are seeing the fruits of an aggressive marketing and radio campaign,” Rafael Gutierrez SVP of Sales for LATV Networks and KJLA, added. “We are very grateful to our advertisers who are helping us to grow and we are committed to exceeding their expectations.”

About LATV:

LATV is the only remaining Latino-owned TV network in the Hispanic television space. Its programming primarily targets U.S.-born Latinos and the coveted bi-cultural 18-49 Latino demographic, with content that features a combination of originally produced shows as well as licensed content that has never before been seen in the U.S.
LATV’s fully-owned subsidiary, American Latino Syndication, produces and distributes “American Latino” and “LatiNation,” two award-winning, Latino-themed TV programs that are broadcast on general market stations in over 100 cities nationwide. For more information, please go to http://www.LATV.com and http://www.AmericanLatino.tv.

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Media Contact:
Melina Rodriguez
Marketing Director    
mrodriguez(at)latv(dot)com
Office: 310.943.5288 x 622

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Melina Rodriguez
LATV Networks
(310) 943-5288 622
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