Hipstamatic Announces Oggl, a Community for Creative People to Capture and Curate Their Lives through Photography

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Oggl Connects the Hipstamatic Community Like Never Before; Provides a Brand New Place to Showcase Your Best Photos

Hipstamatic announces Oggl, a community for creative people to capture and curate their lives through photography. Oggl is free, offers a brand new way to experience Hipstamatic’s beautifully crafted filters, and for the first time ever, directly connects the Hipstamatic community and likeminded creatives from around the world.

“From the editorial spreads of Harper's Bazaar to the cover of TIME magazine to the pages of The New York Times, Hipstamatic photographers have had their work showcased on a global stage, and are ushering in a new era in photography," said Lucas Buick, CEO and co-founder, Hipstamatic. "It's time we created a place designed just for them—to connect, to be inspired, to create—and to continue to define what it means to be a photographer for this generation. This is our vision for Oggl, and we're just getting started.”

Key Features
Oggl, which will first be available for iPhone owners, is designed around two key features: capturing and curating photos.

Capture: Oggl is a “capture-first” shooting experience using Hipstamatic’s beautiful lenses and films, and comes with 5 “Favorites” pre-loaded for situational shooting: Landscape, Food, Portrait, Nightlife and Sunset. For the first time ever, edit a photo after it’s taken to experiment with different looks, and “tap to preview” effects before shooting.

Curate: Share photos to Oggl to curate a personal story, and the browse the Curated Editorial Feeds, curated by the Hipstamatic team and talented photographers from around the world. With “My Collection,” see photos showcased next to photos that you've curated from around the community.

Additional features on Oggl include: Share to Facebook, Twitter, Instagram, Foursquare, Tumblr and Flickr, set additional “Favorites” for situational shooting, tag location, and tag other Oggl community members in photos.

Support the Community & Get More Gear
Anyone can download Oggl for free and start using it immediately, however it was an experience designed for capturing and curating beautiful photos, not for showcasing ads. To support this vision for the community, Oggl will offer two subscription options for members to get more gear. Monthly subscriptions are $0.99 and yearly subscriptions are $9.99. Each option comes with access to Hipstamatic’s entire catalog of current lens and film gear, and guarantees new gear each month.

In order to make sure Oggl is the most awesome place for our community, invitations will be issued to scale the experience. To request an invitation, visit our Oggl website.

Oggl is currently for iPhone owners running iOS 6 and above.

About Hipstamatic
Hipstamatic is a photography company aiming to inspire the world to live more beautifully and creatively. Through a variety of offerings, including Hipstamatic, Snap magazine, IncrediBooth, and PrintLab, Hipstamatic encourages its community to tap into their inner artists and use photography as a gateway back to creativity.

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Molli Sullivan
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