Irvine, CA (PRWEB) May 08, 2013
Yogurtland, the top-rated pioneer in the self-serve frozen yogurt industry, today announces the opening of its newest Las Vegas location in the food court of the Excalibur Hotel & Casino.
This non-traditional location is part of a strategic plan to bring the Yogurtland concept to guests where they work, live and play. The Excalibur Yogurtland will encompass about 710 square feet and offer 12 frozen yogurt flavors with a full array of toppings.
This is the sixth Yogurtland in Las Vegas. Other locations include Las Vegas Town Square, West Lake Mead, Centennial Gateway, West Flamingo and Eastern at the 215 Freeway.
The Excalibur Yogurtland will be owned and operated by Innovative Brand Concepts (IBC), a multi-concept quick-serve restaurant company. IBC currently operates two other restaurants within the Excalibur food court.
“Bringing Yogurtland to the Excalibur is an exciting milestone for our company’s growth,” said Yogurtland Vice President of Development, Larry Sidoti, “We are confident this location will be very successful, and Excalibur guests, employees and visitors will be delighted by the Yogurtland brand.”
John Balelo of Las Vegas-based Innovative Brand Concepts said, “Yogurtland is a strong brand that will be an exciting addition to the dining options we operate at Excalibur. The company’s management is very forward thinking and focused on strategic growth. They know how to compete – and win – not only against other yogurt players but also against ice cream options.
“We view Yogurtland as the genuine gold standard of franchise businesses,” Balelo said. “We’re thrilled to be able to bring this concept to a casino environment.”
Recently, Yogurtland was rated the No. 1 frozen yogurt franchise opportunity for investors by Franchise Chatter, the leading franchise information website.
“We examined various models and considered numerous factors for our list. We rated Yogurtland No. 1 for its high unit volumes, industry leadership and influence, strong return for investors and the proprietary flavors that differentiate the brand from other competitors and create the most interesting flavor choices for customers,” said Ambrosio Cantada, founder of Franchise Chatter.
From the first location in 2006, Yogurtland popularized the self-serve frozen yogurt concept by offering the industry’s best quality frozen yogurt served with a wide array of premium, popular toppings in a friendly, clean environment.
Yogurtland currently has more than 200 locations in the United States, Australia, Guam, Mexico and Venezuela, and is aggressively expanding throughout the United States as well as internationally. Yogurtland is actively seeking qualified franchisees throughout the U.S. and for international expansion.
For franchising information, visit http://www.yogurt-land.com/franchise
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