Las Vegas, NV (PRWEB) May 10, 2013
Barnes and Noble Booksellers-Summerlin in Las Vegas welcomed Atlanta author Lonz Cook with open arms.
Book signing events can go either way –bad or good- for barely known authors. Most writers meet fans or win a few readers from curiosity or spark their interest in conversation during their visit. At this event Lonz Cook did both in greater numbers. He met followers and enticed readers. Lonz broke the store’s book selling record. “That was a feat,” said Community Relations Manager Beth, “Authors usually move seven books at best.” Word of mouth spread about “When Love Evolves” and the Barnes and Noble Booksellers in Henderson, Nevada wants Mr. Cook to return with his next novel “A Cyber Affair.”
Lonz autographed two books within five minutes of arriving for a seasoned soldier, a Korean War Veteran with a smile as warm as the Nevada sun. And a few minutes after the soldier’s purchase, more books moved. During the first hour, seven books had been at the checkout register. The next jump in sales came when Cynthia Estrada traveled from Palm Springs CA to get her autograph copy. She read his second novel “A Choice to Yield“ and was so intrigued that she traveled nearly two hours to get his signature. “I wouldn’t have missed it for the world,” she said, “and I had to get his autograph on both of my books.” She purchased four additional copies of “When Love Evolves” for friends and relatives.
The little known author hit pay dirt by the end of the four hours. Lonz autographed 18 copies of “When Love Evolves,” nearly three times the store’s average. “It was a successful new author event, and we did it with little marketing. Imagine had more of the Las Vegas population was aware of his arrival, the pot would have been sweeter,” says Rhonda Oshetoye Public Relations Manager, RLO Enterprises LLC.
The author is a retired Marine, a technology specialist and adjunct professor at Keller Graduate School of Management, DeVry University in Atlanta, GA. His creativity helped Marine service members passionately communicate with loved ones during long deployments. Along his career, friends and relatives repeatedly encouraged him to write creatively. Atlanta-based novelist Lonz Cook, also authored reader favorites “A Choice to Yield,” released May 2009 and “Good Guys Finish Last,” hit markets July 2008. Coming this Fall 2013, The Indie Film based on the novel A Choice to Yield releases in select theaters.