FanTree Announces Partnership with The Legacy Agency

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Partnership will enhance client’s marketing capabilities.

FanTree is pleased to announce its partnership with The Legacy Agency, a premier talent representation and sports marketing agency. This partnership will allow Legacy clients the opportunity to use FanTree to create new revenue streams, support their favorite charities and grow their individual brands.

“We are extremely excited about our new relationship with FanTree,” says Russ Spielman, Principal at The Legacy Agency. “FanTree offers much more than an e-commerce platform. Their in-house marketing, product design and fulfillment, data tracking and partner portal provides our clients with a unique opportunity to maximize their reach and revenue on various social media platforms.”

The Legacy Agency, a New York based sports management company, handles representation and talent marketing for numerous clients in all major sports, working with high profile athletes such as C.C. Sabathia, Reggie Bush, Jim Furyk, Troy Aikman and Steve Young.

“Social media has changed the model of distribution and the relationship between athlete and fan,” says TK Stohlman, FanTree President. “We created FanTree to help athletes maximize the revenue created by their biggest fans, revenue that previously found its way to other people’s pockets. FanTree also makes available the option for its partner athletes to donate all or a portion of their proceeds to their favorite charities, bringing about real change in the community as a result of direct fan interaction.”

FanTree will launch early this summer with a core group of athletes who have a strong social media presence.

About FanTree
FanTree, Inc. is a Dallas-based e-commerce network where athletes and celebrities reward their fan bases, grow their brands and promote their philanthropic interests by harnessing the power of social media through scheduled flash sales. FanTree was founded in 2012 by Dallas entrepreneur TK Stohlman and boasts a team of investors and advisors that include ESPN analyst and former Dallas Cowboy Darren Woodson, former Nike executive David Heath, and Gill Marmol, who serves on the Board of Directors for Foot Locker. To learn more about FanTree, visit our website at, like us on Facebook and follow us on Twitter @thefantree.

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Matt Johns

TK Stohlman